Archives for July 2013

29Jul

How can I leverage multiple keyword domains?

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In this video I’m going to discuss what you can do with multiple keyword domains.

In the past, Google gave a special boost to domains which had keywords in them when people were searching for those keywords. For instance, if you had the domain accommodationadelaide.com.au and someone’s been searching for the keyword ‘accommodation adelaide’ on Google, then this website, accommodationadelaide.com.au would have a special ability to rank above another website, for instance, you know, hotel.com.au/adelaideaccommodation.

However this sort of extra little boost that these keyword domains (exact match domains often called) had was largely depleted at the end of last year (the end of 2012) so I still see them having a little bit of an advantage, but it’s going to differ from market to market and in general, they don’t have as much of an advantage as they once did.

So many people who bought these keyword domains in the past, hoping that they could use them for their SEO, unfortunately now you’re going to find that it’s unlikely they’re going to be able to put up lots of little websites with your keywords then get them to rank more easily than putting that information in your website.

Certainly the recommendation would be to focus on your key website (your main website) and if you have extra content to put up there, rather than putting on different websites with these different keyword domains, put that content on your main website, just, you know, have your main website slash and then your topic (main website/topic) and put your content up there. And that’s going to have a better long-term effect on your SEO.

If you really do want to try and do out some websites with these keyword domains, and maybe do some experiments and see if you can get a little bit of leverage there, then this is something you can do, of course. I would try it carefully, don’t be manipulative, don’t try to do it manipulatively, be careful with duplicate content issues (which I have discussed in other videos), and make sure that any information you’re putting up on these other domains is unique, is also useful and interesting, and it’s better to have more than less – so don’t put up 1 or 2 pages, put up, you know, 5, 10, 20 pages and try and build it out as really rich resource on that particular topic, and then you may find yourself getting some benefit from that.

28Jul

28th July – News & Events

This Week

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To list your event in this section, use our submit an event form.

News

See all of the upcoming events at our calendar: adelaidebusinessevents.com.au

26Jul

What is the Ideal Keyword Density?

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In this video I’m going to discuss the ideal keyword density for your articles.

People have been going crazy for keyword density for many years. And I think in the beginning, there probably was some way to it from Google that probably did look at articles and look at the density of a particular keywords in there, to try and see what the article is about, but their algorithms are much, much more sophisticated now, so you can’t really think of optimising a website in terms of keyword density anymore, so it’s just far to simplistic.

Google is looking at things like other pages linking into your page, and what those pages are about; looking at other words on the page, which are related to different keywords and how they relate to each other; and many other different factors. And they’re obviously also always improving their algorithms as well.

So my advice would be, do not focus on keyword density for the most part of your content, more focus on making that content relevant for user, making sure that it solves a problem for them, gives them interesting and useful information on your topic.

I guess one way that you could look at density as being useful is the difference between a 0% density and anything above that, so in order for the most part – in order for your page to appear in the search results for particular keyword, that keyword must appear on the page somewhere, so if you have a 0% keyword density, you’re going to find it very difficult to rank for different keywords. And this may seem obvious, but some people actually do, sort of struggle with this, so they don’t really realise until you point it out to them.

If that keyword does not appear on that page or in some cases, a synonym of that keyword can also work, but if there’s no synonym or no keyword on there, it’s going to be very difficult for Google to associate that page with that keyword. So you definitely should have a keyword density above zero for the keywords you’re trying to rank for, but beyond that I wouldn’t worry about it too much.

Make sure the keyword appears on the title of the page, make sure it appears at the heading of the page (if possible), and make sure it appears in the content (obviously), keyword density above zero, and perhaps towards the top of the page it would be good to mention it, and then (just) after that just mention it as it is natural, don’t try and get an exact percentage, don’t think, you know, if you go over a certain % it’s going to have a negative effect, just use it as it appears naturally or is natural to have it in there, and this will be the best way to approach keyword density.

25Jul

Adelaide Event Marketing Update

 

Currently people who are subscribed to our weekly business events email receive a digest of the upcoming event for the following 2 weeks, and they get that email every week. And what we’ve added now with some feedback from people is a new section within that email, which says ‘Open for Registration’ – so this is a spot where events that are further than 2 weeks away can be listed (because they are looking for people to register before the 2 week period, before the event actually happens).

open for registration screen shot

In order to get your event added there, if you have a business event in Adelaide, which is going to be relevant, then head to our website adelaidebusinessevents.com.au, and click on the submit menu on ’em, and fill in the form there with all your event details, and we’ll make sure we add it under that ‘Open for Registration’ section in the weekly email.

21Jul

Eastside BEC Business Support & Events

Watch this interview with Phil Stump from the Eastside BEC to get an idea of what they can do for small businesses in Adelaide, particularly the eastern suburbs including one on one business support, training workshops and networking events.

Covered;

  • BEC model in general
  • Difference between Eastside BEC and other BECs in Adelaide
  • The entrepreneurial scene
  • How they can help your business
  • Networking and training workshops
  • Initial meeting is free, further meetings at low cost

Links;

21Jul

21st July – News & Events

This Week

Next Week

Open for Registration

To list your event in this section, use our submit an event form.

News

See all of the upcoming events at our calendar: adelaidebusinessevents.com.au

19Jul

Should I Create a Page for Each Location I Service?

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In this video, I’m going to discuss the topic of should you put multiple pages on your website for each of the different locations you service or should you just use one page?

If your service is actually different in each of the different locations you offer, then this is a good reason for creating separate pages to target each location, because what we find is that pages that are targeted towards a location specifically (that is they have the location, and the title, and the heading, and more prominently within the content) will actually have an easier job ranking for that location if someone types in and say, service + location within the search engine, then your page will come up more prominently.

The problem that people often run into, is whether a service isn’t really substantially different for the different locations, its just that they offer in multiple occasions and Google’s official word on this is that, they’ll prefer if you used one page if the service is the same, so you have a one page about that service, and then you’d list the various locations where it’s available, also on that page. And this is Google’s sort of official position on this question, however it’s not necessarily accepted as the best scenario either for users or generally the right way to go for SEO either, so I am just going to briefly go through a few ideas on this, in this video.

So the idea being (you do not) you definitely don’t want to be in a situation where you’re creating multiple location pages, which are essentially the same, maybe just the location name is changed, because this is certainly something that Google doesn’t like, and it’s not going to be good for users either – it’s just lots and lots of pages that are exactly the same, when you could have the same page, and it would serve the same purpose.

However, in order to take advantage of that (I mentioned), it’s a little bit easier to target a specific location if you have a page in that location. A good way around that is to include some information on a specific location page, which is related to that location, and they can also help the users. So this might be some tips or something that is associated with your service (is not necessary) not necessary information for them to understand your service, but it can actually help them. And if you can find some tips or some other information, which is going to be useful for people in that location, then you can put that on the page, and now you have a good reason for creating separate pages for separate locations.

So you can, for one, getting more continuality, which is always good (as you’ll hear me saying often), but you’re also, instead of staying in the right sort of Google and then you’re providing unique and interesting information on each of those pages, as opposed to just copying the same information for each page, which is something I definitely don’t recommend you do.

18Jul

Ep#41: Email Marketing with Jamie Stenhouse

Email marketing – strategy, setup, platform, content, frequency, subscribers and more!

Jamie Stenhouse Email MarketingFor episode #41 we have a really interesting episode about email marketing where I interview internet marketing heavyweight: Jamie Stenhouse. Jamie was very generous with his time and shared some great tips. I even surprised him with a list of questions about his own email marketing campaigns and hearing the thought process behind each decision is absolute gold.

  • Why do email marketing, how can it fit into a business strategy?
  • Software and setup
  • How to get subscribers
  • We analyse Jamie’s own email marketing campaigns
  • How to generate leads and sales through emails
  • What email metrics do you pay attention to?
  • Tips for getting good open rates and link click rates

Links / Mentions

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17Jul

Avoid this ATO website mistake

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In this video we’re going to explain how not to make the mistake the ATO made recently with their website.

Anytime you’re moving a page to a different domain, or perhaps changing a page within your existing domain, then you need to make sure that you do a 301 redirect to send the people visiting the old page to the new page, and this will also send the search engine value from the old page to the new page.

Anyone who would have visited the ATO website recently, perhaps looking for tax advice (like I was) I did a search on Google, clicked through to the page to go to ATO website, and I was faced with this page, a 404 not found error.

ato page not found error

 

Now this is a big mistake especially at this time of year, it’s a very odd thing for them to do, so close to the end of the financial year, and around tax time for everybody, and you got to make sure that you don’t make similar mistake.

So anytime that you’re moving a page within your website (which seems to be what they’ve done here) or if you’re moving to a completely different domain (so you’re changing from www.ato.gov.au to, you know, australiantaxoffice.gov.au). Then make sure that you’re doing a 301 redirect for every one of your pages to the corresponding page on the new website.

Or if you’re changing your pages around within your existing website, also do a 301 redirect from the old pages to the new pages. You need perhaps combining several pages, then that’s fine you can 301 redirect several of those pages into the combined new page, and this will benefit both users coming to the website to find what they’re looking for, but also search engines, so the search engines will now be able to associate any value that have been given to that old pages, and bring it on to the new page. They can also benefit and rank based on the old pages performance.

If you’re doing this, then you should definitely talk to your web developer about this to be able to help you with this 301 redirect.

 

15Jul

SEO for E-commerce Websites – Product Page Content Ideas

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In this video, I am going to explain the importance of content on your product pages, on your E-commerce website.

One of the big mistakes that businesses make, especially small businesses who have an e-commerce website, is they don’t put enough unique information on their product pages. Now maybe they have the manufacturer’s description just copied and pasted on there, or if they have more unique product, perhaps their own product, they just don’t put enough information up there, and a lot of businesses that we deal with (within our SEO business, Wicked Cow Marketing) have this problem, especially with small businesses that don’t have a big budget, but also big businesses who just don’t know what they’re doing.

So it’s important that you put as much unique, interesting, and useful content on your product pages, so that Google can associate all the keywords related to your products to that page, and anyone who’s searching, they’ll be directed towards that page on your website.

Now, if you’re wondering, you know, what kind of information can I put up on a product page? Then a great site to go and check out is an Australian business called The Video Guys – I recently bought a microphone from them and I was really, really, happy to see all of the great information on their product pages (I’ll link to the product I actually bought on the website here, below this video, so you can go check it out) but you’ll see things like: specifications, features of the product, 1,200 words of features, customer review (so this is usually a generated content), there’s also a Q&A section where you can actually ask questions on the product page and someone from The Video Guys will actually go in there and answer it (so that’s more sort of semi user generated content as well). And the thing with the reviews is, I actually got email about two weeks or so after I received the product, saying, hey, hope you’ve enjoyed the product, we’d really love it if you’ve left us a review on our product page here, and it’s actually incentivised with entry into a competition to win a prize – a $150 prize.

Product Page Information Ideas from Video Guys Website

So that’s another way that you can encourage your customers to leave reviews on your product pages, which is of course, content are going to be relevant and useful, and it’s a little bit easy than you have into do it.

So definitely go check out The Video Guys and see what they’re doing, and try and get some ideas for your product pages on your e-commerce website.

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