Archives for July 2013

14Jul

14th July – News & Events

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13Jul

Adelaide Business Bloggers Community

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We’ve recently created a group on Facebook called Adelaide Business Bloggers, now this is a private group for people who have blogs for their businesses or they write the blogs for another business, perhaps in-house, or as a copywriter or consultant – and this is a place where they can come together, they can share ideas, do a bit of sort of cross promotion, get some, you know, you can post your latest blog post and get some feedback on that.

And we’re hoping that this will become a vibrant community for people in Adelaide who have blogs for their business to, as I said, share ideas and information, and improve each of their blogs for everyone, so I’ll put the link below this video to that, and then you can go check it out, and we’ll let you in.

Adelaide Business Bloggers on Facebook

12Jul

Should I get a .com or .com.au for my Australian Business Website?

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In this video, I’m talking about an SEO question about whether you should use a .com or a .com.au for your Australian website.

Google takes geographic information into account when ranking websites; so this is both the location of the person making the search, and also the target location of the website itself. So if you have a website and you are targeting Australia specifically, and not internationally, then you should definitely be telling Google this so that you can make sure that your website will appear more readily for Australian searches.

Now how do you do this? There’s two different ways.

One, is to set the location within Google web master tools; and the second way to do it is, to make sure you get a .com.au for your URL extension. If you have a .com then absolutely you should be using the web master tools option. But if you got a .com.au, then it’s already taken care of for you, so you don’t have to worry about it.

However, I also think a .com.au is useful for letting your customers and potential customers know that you are, in fact, an Australian business. When people see the .com.au they immediately know – hey, this is an Australian business because they are conditioned to associate .com.au in Australian businesses. If they see .com, there may be an element of doubt that gets in their mind as to whether you are, in fact, an Australian business looking out for the interest of Australian people specifically, rather than an international business, which targets a large number of locations.

So for that reason I think, absolutely, if you have a business targeting Australia specifically, you should definitely try and get a .com.au.

10Jul

SEO Effect of New gTLDs

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In this video I’m going to explain the possible impacts to SEO of the new gTLDs – that’s generic top level domains.

In my most recent Web Marketing Adelaide podcast episode, episode #40, I interviewed Shaun LeCornu from Slam Strategy. Shaun is very up to date on the new gTLDs coming out onto the marketplace – this includes branded top level domains such as .coke ; .mcdonalds ; .google ; plus things like city names, .adelaide ; .sydney ; .melbourne, and more generic things like, .pizza – so you could have a local pizza shop, which has the domain name: yourbusinessname.pizza.

So this is definitely going to change the landscape of URLs and domains, it’s going to be very different to what we have now where there is a very limited number of top level domains – such as .com, and .com.au, country specific ones, and the more generic ones, .org – so it’s going to have a major impact.

Shaun is very adamant that he thinks that its going have a big impact on SEO and that the people who have the ability to get these top level domains are going to have major advantage, as far as SEO is concerned. I’m not as convinced as he is yet, I think we’ll have to wait and see what the full impacts are going to be. The stuff I’m seeing coming out of Google (Matt Cutts is the head of Google’s Webspam team) doesn’t suggest that they necessarily going to be giving a special boost to these domains, which seems makes sense to me because why would they give special treatment to those who can afford to pay more but don’t necessarily have more relevant or authoritative content? From a branded perspective, certainly this is Shaun’s area of expertise, it could have a major impact being to brand your name even more, and we’re just going have to wait and see what the impact is there.

But as far as SEO is concerned, I wouldn’t heaps worry about it yet, but we will really have to see how it happens when those domains come out in a few years time.

Thanks to the Majoran Distillery for the jumper I’m wearing in this video, more on that here.

08Jul

Four SEO Company Red Flags you should Watch Out For

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In this video I’m going explain a few red flags that you should be aware of when hiring an SEO company.

First up, the meta keywords tag – now this is a tag within the HTML, where we can put some keywords in there for the page. Way back in the beginning, this was a way that search engines used to figure out what the page was about, but the major search engines have come out and said that they haven’t used this keyword tag for 5+ years. So any SEO who’s saying “we can optimise your meta keywords tag,” obviously isn’t up to date on SEO news, and this is bad news for a company who’s gonna be doing SEO for your business.

Search engine submissions – The process of submitting a website to a search engine is ridiculously easy, it’s just a simple form to fill out, so this shouldn’t really be considered as a selling point for an SEO company. It’s more likely, that they’re using this language to make you think it’s a plus for their service as when it’s really not. They might say something like, “we will submit your website to X number of search engines,” it could be 100, 150 to 500, or even like 10 is still a red flag. It’s also worth considering that you don’t actually need to submit a website to search engines for them to find and crawl it. As long as there’s a link pointing to that website from somewhere else, then the search engines will find it and will get indexed anyway. And if you do submit versus getting a link – this isn’t going to actually impact your rankings, it’s just going to affect when your website gets found, so your actual rankings are not going to be impacted at all by the submission process, so this is definitely a red flag. I think they’re using this language to manipulate you into thinking that this is a plus for their service when it really isn’t.

If the SEO company talks about a number of links they’re gonna get you each month, this is definitely a red flag. First of all, it’s quality not quantity of links that really makes a difference in your link building, so just having a number doesn’t really tell you anything about the quality of those links. Also, the fact they’re giving you this number without even knowing anything about your business, about your industry, and about the market that you’re targeting, suggests that they’re actually going to be using black hat tactics to get these links, and this something you certainly want to avoid.

Ranking guarantees – now this is a very popular way of marketing SEO services. You probably know that most of the top SEO services in the world do not offer any kind of ranking guarantee, and there’s a reason for this – it’s because ranking guarantees almost certainly suggest that the company is using black hat tactics to get those rankings. Think about it, they’re offering this guarantee without knowing anything about your business, or your market, or your industry, so it’s almost certain that they are using some sort of scalable technique, probably buying links, which is a definite no no as far as Google is concerned and this is a black hat tactic which you do not want to be participating in because it could negatively impact your website; and not in a short term, but possibly for a long term as well.

So be very careful of these four red flags when you’re trying to hire your SEO company or if you’re sort of doing SEO for your own website. Stay away from information that describes these techniques as being useful for your website.

Thanks to the Majoran Distillery for the jumper I’m wearing in this video, more on that here.

07Jul

7th July – News & Events

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