Archives for August 2013

25Aug

25th August – News & Events

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18Aug

18th August – News & Events

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15Aug

Noah Kagan Adelaide Presentation Thoughts

Noah Kagan in Adelaide

Photo courtesy of the Majoran Distillery

Noah Kagan (founder of Appsumo.com) gave a 3 hour presentation (was meant to be 2 hours) at Majoran Distillery on Tuesday night that I attended. I didn’t make any detailed notes but just wanted to give some of my general thoughts and key takeaways from the event.

First of all, big props to James Martin (Insider Guides) for getting Noah to come out to Adelaide (he was originally going to just do the eastern states) and of course to the Majoran Distillery (Adelaide’s tech coworking space) for hosting the event.

Key takeaways;

  • Validate, Validate, Validate – This was Noah’s key point I think (more thoughts on that below)
  • Winners keep trying – I think this in combination with ‘validate’ above is a pretty good recipe for success
  • Always define your goals – if you have clear goals in mind you can adapt your approach based on feedback and results rather than being ‘married’ to your approach
  • Always define the problem you are solving for your customers
  • Don’t worry about competition – every business idea has already been thought of and the existence of competitors helps to validate that there is money to be made in that market. Further, even if the perfect solution to a problem already exists out there, if your target customer doesn’t know about it yet you can present your solution and still get paid

For more great notes and takeaways check out Kestrel Blackmore’s blog post. Kestrel also links to a fantastic video where Tim Ferriss interviews Noah Kagan.

Noah’s Validation

Noah kept on coming back to the need to validate your business idea before you spend too much time and money on it. He also stressed that validation requires money actually changing hands rather than people just saying ‘I would be interested’ or ‘I would buy it’ because what people say and what people do, especially when it comes to money, can be very different.

His suggestion seemed to be that if you can’t validate your idea within 48 hours its not worth pursuing. I’m not sure if this was a gimmick to illustrate his point or he was actually serious. I think if everyone took this advice, many of the successful businesses around today wouldn’t exist. He also mentioned that he is personally risk averse so I think perhaps this is his preferred and recommended approach to minimise risk.

The presentation also included Noah giving feedback/workshopping three business ideas from people in the audience. His approach to this was extremely direct and in your face and I felt uncomfortable watching it so props to those who actually had to sit in the hot seat while he grilled them. I felt his method was a bit messy and probably could have been improved. On a few occasions I felt he went too far and made jokes that were a bit mean which was disappointing.

All in all it was a good night with a lot of great takeaways. If you missed it, I suggest you watch the video below and sign up to our mailing list so you don’t miss any Adelaide Business Events.

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Nick Morris is the founder of Adelaide Business Events and blogs regularly over at Web Marketing Adelaide.

11Aug

11th August – News & Events

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08Aug

How does Content Syndication Effect SEO

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In this video, we are going to discuss the topic of how Google treats content syndication across multiple websites.

If Google finds multiple versions of the same content on different websites, they consider this duplicate content. You can refer to my video on what is duplicate content for a little bit more information on that. But essentially Google does not want to show multiple pages which have the same content if it can be avoided. So if they find these many different pages for a particular search which are relevant, but they look pretty much the same or very similar, then they’re going to filter those out and they’re going to pick one to show.

The problem for you if you are doing content syndication is, this could quite easily be the one that’s not on your website. So you wrote an article on your website and then syndicate it to multiple other websites, then Google is quite luckily, or quite possible that Google could pick one of the syndicated versions of the page to show on their search results, and not the one you want, which is the one in your website.

The way that Google suggests that you get around this problem, is by linking, always make sure that there’s a link back from any syndicated versions of that page to the original article on your website or wherever the preferred version of that article appears.

Another situation to consider is if you’re syndicating your content across multiple mediums. For instance, you have a video (like this one) and you also transcribe that video into an article. So this is syndicated content – the content of the video and the content of the article are the same (it’s the same words) but multiple different mediums. And this is video reference will appear on Youtube, wherein the transcription appears on our website. So it doesn’t seem like Google is treating this as duplicate content at this stage, and perhaps they will in the future when they have become a bit more sophisticated and able to analyse video a little bit better, but this stage they don’t seem to be treating it as duplicate content. However I still suggest that you link back from syndicated versions of multiple mediums to preferred version. So for instance, we do in fact link from my Youtube videos in the description to the website here, where you can get the transcription and the video, and that’s the preferred version for us. So we recommend you do that as well.

06Aug

What is Duplicate Content?

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In this video, I’m going to discuss what is duplicate content. Duplicate content is where lots of content or entire pages are very similar or exactly the same across multiple pages or multiple different domains.

When someone makes a search, Google tries to return multiple different page with distinct and unique information. So, if there are duplicate content across your website or across multiple websites (including your website) then Google is going to filter out all the duplicates and just show one o f the pages with that information.

Where this can be a problem for you, is if that page that they decide to show is not the one that you want them to show. It can also affect you if people are linking to your website, but (there) you have  multiple different websites they could link, sometimes to one type of page, sometimes for another type of page, and then when Google comes to sort of add up these links, and give that value to your website, it’s going to divided amongst these two pages, and it’s not going to be consolidated, and won’t give you the best results. If not, have someone to go over your website and do a search engine optimisation audit or if you’re using a content management system, they’ll probably find that you do have duplicate content already.

Some of the common ways this can happen, is your website’s available both at www.example.com and example.com (without the www),  technically these two different pages can be different for almost  all websites they are the same, but Google can’t treat them as exactly the same if you don’t tell them, because they can actually be different, so that’s just one example, if you have an online store (an e-commerce store) and you have a product page, sometimes the URL, that page can be reached by having example.com/category/product name, and sometimes it can be example.com/product name. So that’s another example where it’s fairly easy for you to have this duplicate content without really realising it.

There’s also other many, many examples, for instance if you a have a printer-friendly version of a page and the regular version of the page and they’re the same, that’s a duplicate content. If you have parts of your website where you have summaries of different posts – perhaps a blog homepage versus an individual article for a blog – that can also be considered a duplicate content.

Most of these problems in these duplicate content issues can be fixed up using a few different methods and that is fairly easy to do. The other thing to think about is that sometimes people will deliberately create duplicate pages or pages, which are very similar to try and get more real estate in the SERPs, so SERP that’s Search Engine Results Page, and if you have many different pages, which are very similar, Google may, in fact, take manual or algorithmic action against your website and you find yourself in a bit of a penalty, so absolutely don’t deliberately create very similar or exactly duplicated content across your website or across multiple websites, it could neutralise Google, because this could lead to you getting a penalty of some description.

And if you do have duplicate content on your website, then you should use one of the multiple methods you can use to get rid of that. So those methods include: doing a 301 redirect from the less preferred versions of the page to the preferred one; you can also implement what’s called canonical URLs, which something that goes in a code in your website, to let Google know this is the correct and the preferred version of this page or this URL; and there’s a few other methods you can use as well, which are outlined below this video in the description.

https://support.google.com/webmasters/answer/66359?hl=en

04Aug

4th August – News & Events

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01Aug

How to write good Email Headlines

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In this video, I just wanted to give a quick tip about Email marketing, in particular how to write really good headlines.

Now, rather than giving you an actual formula for writing headlines, this is a tip I got from my interview with Jamie Stenhouse (that’s Ep#41 of the podcast) where he talks about something that he uses to really to learn about headlines and how to write good headlines. I think this is really a fantastic tip, which everyone should take on board.

What he does is he sends his email to his list of subscribers and then he looks in his email software (all email software will have this) and looks to see which people didn’t open that email. So a few days later, maybe a week, half a week later, a week later, he looks, sees who hasn’t opened email and then he sends the same email to them again, but with a different headline, then he can see who opens the email with the new headline, and then there’d still be some people there probably that haven’t opened it, so he sends the email to them again, same content with a different headline. Keeps on going until everyone on this list has opened the email.

I think it’s a really good way to learn about your audience, and also learn about human psychology in general, as to what types of headlines will get opened more, and this should really accelerate your learning beyond just writing different headlines for each email, but really drilling down on those people who haven’t opened it, and seeing what you can change to get them to open it.

So once again, go to that full interview, it’s a good 40 minutes of email marketing tips there at ep#41 of the Web Marketing Adelaide podcast, my interview there with Jamie Stenhouse, and keep this headline writing tip in mind for your own email marketing campaigns.