11May

Coworking at eNVIsion Tonsley (Jelly)

I’ve been lucky enough to visit the awesome new eNVIsion incubator twice recently as part of the Adelaide Jelly Coworking meetups. Jelly is a free casual coworking meetup every second Friday at different spaces around Adelaide, more details here.

The eNVIsion Incubator and coworking space is part of the New Venture Institute (NVI) which is part of Flinders University and housed at the new Flinders at Tonsley location. NVI was launched in 2013 and is designed to be a connector between Flinders Uni’s students, staff and community and the business and startup community. Some other cool stuff from NVI that you should check out includes Venture Dorm and their events program.

Apart from hanging out at the space and getting some work done, they’ve also had some free midday presentations which we’ve been able to attend. The most recent one was a really interesting presentation about the future of technology.

We’ve got a few more jellies planned for this venue through the rest of the year, so if you want to check it out, join the group over here.

Great Turnout for Jelly at eNVIsion

 Jelliers at eNVIsion

 

 

 

 

 

 

The Space

The space is located at Flinders at Tonsley, Level 2, 1284 South Road, Clovelly Park. Its actually the location of the old Mitsubishi factory.

Inside

eNVIsion Coworking Space

eNVIsion Coworking Space

eNVIsion Coworking Space

eNVIsion Coworking Space

 

 

 

 

 

 

 

 

 

Outside

There’s still a lot of construction going on outside. I’m sure it will look much nicer when its all done.

Tonsley Flinders

Tonsley Flinders

Tonsley Flinders

Tonsley Flinders

 

 

 

 

 

 

 

 

How to Get There

Address: Flinders at Tonsley, Level 2, 1284 South Road, Clovelly Park

Google maps doesn’t quite place the location correctly using the address so I suggest you use this map and look for the turnoff below (view from heading South on South Road). Once you enter, follow the road straight ahead for a few hundred metres, then around to the right. There will be a carpark in front of you where you can park and walk over to the building above.

Flinders Tonsley Turnoff

Flinders Tonsley Turnoff

 

10May

Adelaide Jelly Coworking Continues

I first blogged about Adelaide Jelly Coworking (‘Jelly’ for short) right after I attended the first meetup back in February 2014. We’re now in May 2015 and the meetups are still going strong. We’ve had several events so far this year and the rest of the year pretty much booked up already. We seem to have a core group of regulars, some semi regulars and some others that are coming and going all the time. This typically creates some great crossovers of ideas and projects and makes for some cool conversations over lunch, people helping each other out and bouncing ideas around. I (Nick Morris) have also started helping out with organising this year so that’s been a fun and interesting aspect for me too.

If you’re interested in getting involved, join the group on meetup to be alerted of new events: meetup.com/Adelaide-Jelly-Casual-Coworking

What is Jelly?

From the official Work at Jelly website: “Jelly is a casual working event. It’s taken place in over a hundred cities where people have come together (in a person’s home, a coffee shop, or an office) to work for the day. We provide chairs and sofas, wireless internet, and interesting people to talk to, collaborate with, and bounce ideas off of.

We like to describe Adelaide Jelly as ‘Free casual fortnightly co-working in Adelaide. Work from somewhere different, meet new people, visit co-working and creative spaces across Adelaide. Free WIFI. Bring your laptop.’

If you’re interested in getting involved, join the group on meetup to be alerted of new events: meetup.com/Adelaide-Jelly-Casual-Coworking

Jelly Venues

We’ve had the opportunity to work from many different coworking, creative and other cool spaces around Adelaide but we’re always looking for new venues. If you have a venue to suggest, please let us know via the form here.

If you’re interested in getting involved, join the group on meetup to be alerted of new events: meetup.com/Adelaide-Jelly-Casual-Coworking

10May

Copywriting & Marketing Special Offer

A copywriting friend of mine, Karen Zaskolny, has received some federal funding to be able to offer her expert services at a lower cost to local small businesses who are on a budget. More details below, I hope you find it useful. Cheers, Nick Morris

2 hour advertising consult only $55

I’m rapt to announce that the Federal Funding has come through which means I can help small businesses with a small budget, once again!

Maybe you’re looking at updating your web content, or your marketing materials, or your elevator speil. You may want a web review, or perhaps you’ve got some ideas you want to brainstorm. If it’s anything to do with words, I can help you.

Because of the Federal Funding, a 2 hour consult only costs $55. For more details, and to find out if your business qualifies please visit my website.

www.copywithcream.com.au

If you have any Qs or would like to apply, please give me a call, I’d love to hear from you. And please do feel free to pass this on to your small business clients and contacts who need some help with their web content or marketing materials and wouldn’t mind saving over $200.

Thanks,
Karen 🙂

09Apr

Adelaide’s Unconvention by The Entourage – Event Report

When I saw this event coming up and that it looked expensive to put on (full day, multiple speakers, expensive venue etc.) but was free, I immediately expected a pitch fest and some hard selling (which is fine, they have to pay for the event and make money some how). The question for me was whether the value being delivered would be worth spending a full Sunday and having to withstand a barrage of pitches (I have actually been burnt before by a free Sunday event which turned out to be an absolute load of garbage. I didn’t stay along enough to see if there were any pitches but I’ll never get that morning back so I was especially weary about this event). I decided to go along because of The Entourage‘s reputation, their pre-event marketing materials (more on that later), social proof – I knew some friends were going and, well, because its hard for me to turn down a free business event :D.

I won’t hold you in suspense, the event blew away my expectations and delivered a huge amount of content with only a small amount of low pressure pitching. I was going to use the word “value” as the information definitely felt valuable but I really have no way of confirming that yet so I’m using the word “content” instead. Further, I have no doubt that some of the perceived value came as a result of the presentation of the content and the whole event rather than being related to the content itself.

In this post I want to report both on some content highlights but also how the event was marketed and run because I thought that was really interesting from a marketing perspective. First of all, the content. There were many speakers throughout the day, some delivering on specific topics, some telling their business stories.

The Content

Sales

  • Ask prospects the questions that will qualify them for your product or service – Identify your perfect customer, figure out the criteria that qualifies them as such, figure out what they would have to say to qualify themselves, figure out what questions you would have to ask to have them give answers that qualify them, ask those questions to prospects so they “talk themselves into it.”
  • Educate prospects with “Ink Spotting” – give interesting and relevant facts and figures that get prospects to say “I never knew that”

Marketing

  • Utilise leverage – doing more with less
  • “Building an attraction model” – credibility and professionalism, be visible (put yourself where opportunity can see you), be remarkable (makes people talk about you)
  • Publish – surround your audience (potential customers) with content that solves their problems
  • Create strategic partnerships – identify those that share your target customer and create a win win partnership with them
  • Recency and frequency – the company that is front of mind is the one that has contacted them most recently or frequently
  • Own your own audience
  • Get PR – leverage off an existing issue, be the exception to the rule, turn disadvantage into advantage

Other

  • Hire your weaknesses
  • Be clear on what you are trying to achieve
  • Identify who can help you, understand their goals, identify how you can help them, pitch a compelling win/win
  • Get credibility – media and coverage, write a book, get creative e.g. symbolic shareholders
  • Presell

Motivation

Several speakers talked partially or completely about their own stories which provided great motivation and an opportunity to learn with examples and case studies. The highlight of these was the story of Braap Motorcycles from founder Brad Smith. Its a great story and was an amazing presentation which felt very genuine. Other speakers talking about their own experiences included Matthew Michalewicz who was very funny and a great speaker and Lisa Messenger from Renegade Collective who had a lot of energy and was all over the place but had some great stories from her many businesses and revenue streams.

The Event

The Entourage’s primary product is a training course called The Scalable and Salable Advisory Program and their primary method for getting customers (as far as I can tell) is through their free Unconvention events that travel all around Australia. It felt like the whole event process, from marketing to the event itself to post event, was very well refined so I thought I’d share some points about it which you might be able to apply to your own business.

Pre-Event

  • Great sales page
  • Regular email marketing – I actually registered for the Unconvention in 2013 but they didn’t get enough interest to run it. However, I was added to their email address and had regular email content between then and now so that when I received the invitation for this year’s event I was ready to register
  • 8 step video series leading up the event with a taste of the information that would be presented
  • Opportunity for people to buy an ‘up sell’ to a prime seating position in the front row of the event and after party with the speakers

At the Event

  • Professional venue and setup
  • Energetic MC to warm up the crowd and keep the day moving along
  • Sound effects guy to add music and sound effects to the presentations and in between
  • Opportunities to upgrade to the prime seating and after party throughout
  • Low pressure pitching for an ‘Exploration Session’ which is a required first step before getting into the Scalable and Salable event
  • Never once mentioned the cost of the Scalable & Salable program

Post Event

  • Post convention webinar to go through the learning from the event (I couldn’t make this)
  • Further follow up emails

Overall it was very interesting to see how the event was executed as well as the event itself. I would definitely recommend this event to others looking to start and grow a business.

What do you think?

02Mar

Young Entrepreneur Fellowship Showcase @ Hub Adelaide

It’s a very exciting time to be involved in startups and entrepreneurship in Adelaide. Everywhere you look there’s events, coworking spaces, government funding, accelerators and programs popping up to help foster startups and small businesses in South Australia. The Young Entrepreneur Fellowship is one such program that has just brought its first program to a close with a showcase event which I attended on Friday Feb 28th.

Young Entrepreneur Fellowship

The Young Entrepreneur Fellowship is a a joint initiative between Hub Adelaide and the State Government of South Australia where a number of fellows are chosen, both teams and individuals, to work on their business ideas over the course of a four month program.

The program helps the Fellows connect with experienced mentors; gain access to Hubs desks, offices, meeting rooms, wifi and facilities; and the opportunity to connect and collaborate with the growing community of 160+ businesses and influencers in Adelaide and over 1000 nationally.” – Hub Adelaide website

Startup Smart reports that the fellowship will continue with recruiting for the winter program starting in March.

Showcase Event

The showcase event was held at Hub Adelaide and featured presentations from each of the 5 businesses that went through the program. Some presentations were more polished than others but all the ideas were interesting and it was good to see the enthusiasm of the participants. More info on the fellows and their startups at the links below;

Declan Brady – StudySmartAcademy.com – Study Smart Academy teaches high school students the principals and techniques of accelerated learning to improve academic performance. Study Smart will also be branching (in the next 4-5 weeks) into running corporate seminars and upskilling sessions, to improve work related productivity and effectiveness in members of an industry.

Anna Malapira – FunSnap.me – Can you help to move them forward? They’re looking for connections to function venue managers, marketing and communication directors, and executive event managers.

Stuart Burfield – Splat-cat.com – Stuart has just launched his first video game, called Splat Cat, which is free and currently out for Android devices with a planned release for iOS. He is developing a business creating video games for smart devices, and plans to launch several new titles in the near future.

Joseph Costa & Patrick DeRuvo – tootz.com.au – Can you help move them forward? They’re looking for connections to business Owners (fashion boutique stores, cafes, restaurants, etc) and connections to traders associations and Precincts or Shopping Malls. Also they are offering a FREE 3 month trial for all stores that sign up before they launch officially on MARCH 31st

Phi Theodoros – phitheodoros.com (blog post from Phi about the fellowship)

02Mar

Adelaide Jelly Coworking – Awesome!

I attended the first Adelaide Jelly Coworking event of 2014 on Feb 21 and it was awesome! The event was held at the Majoran Distillery’s coworking space in Grenfell street and saw a turnout of around 10 people.

What is Jelly Coworking?

Free casual fortnightly coworking in Adelaide. Work from somewhere different, meet new people, visit coworking and creative spaces across Adelaide. Free WIFI. Bring your laptop.” – from the meetup group page

Organiser Richie Khoo told me its called “Jelly” because when a group of people thought up the idea (in Melbourne I think?) and were wondering what to call it, there was a jar of jelly beans sitting on the table so they decided to call it that… I don’t know if I buy that explanation but its a cool name none the less.

Why is it Awesome?

Well, for people like me who usually work from home, its the perfect opportunity to get out of the house and work with some other people. If you don’t usually work from home, I think its still a good opportunity to meet new people and try working in a different environment. Other pluses;

  • Its Free
  • Its a good excuse/opportunity to explore Adelaide’s coworking spaces and see what they have to offer
  • You can find out about some of the awesome projects people are working on
  • You can meet like minded (and unlike minded) people and get to know them
  • Perfect way to end off the week

When & Where?

Fortnightly in a different space around Adelaide each time.

Get the details on meetup: http://www.meetup.com/Adelaide-Jelly-Casual-Coworking

16Feb

Online Business Communities & Groups

You can maximise your networking effectiveness by participating in online groups and communities as well as attending offline events. Many of the tips in our networking post still apply or can be slightly tweaked for the online environment. Online networking can be used to make new connections or continue to build the relationships you’ve made in the offline world.

Here’s our list of groups and communities. If you have any to add, add them in the comments at the bottom.

More groups that don’t seem to be very active:

12Feb

Troy Dean from WP Elevation Presentation at Adelaide WordPress Meetup

Troy Dean WordPress Adelaide EventI’m really glad I went along to this presentation at the Majoran Distillery on Tuesday evening. The WP meetups, sponsored by Limesquare, are always great fun and informative, not even considering the fact that its free and there’s also free beer and pizza, but the presentation by Troy Dean at this meetup took it up to another level. Troy Dean, who grew up in Adelaide, is a WordPress speaker, coach and consultant and the cofounder of Video User Manuals which provide video training for WordPress and WP Elevation which is a coaching program from WP developers and consultants dedicated to building exceptional WordPress businesses.

The topic of the presentation was 101 Ways to Elevate yourself and Demand Higher Fees. If you missed it, or you’d like to see it again, you can find a full video of the presentation and an opportunity to download an ebook on the same topic over here. The presentation was extremely well polished as Troy has been developing and delivering it for many years. The tips were directed towards a WordPress developer audience but I still found heaps of tips in there that I think could help me in my SEO business; Wicked Cow Marketing. There were too many great tips for me to pull out a summary but here are some of the key themes I enjoyed;

  • Make yourself exclusive – with tips such as; say no to initial meetings, qualify to find exactly the right clients, dictate your terms of engagement ie. when you have time available for meetings rather than letting them (the client) dictate
  • Set up processes and stick to them
  • Automate as much of your processes as possible
  • Give the impression that you are above average so you can charge above average fees – including; don’t meet in coffee shops, dress sharply, don’t do too much chit chat and become friends with your clients (because then you have to charge mates rates)
  • Make the client feel like they are being looked after and that you have everything under control
  • Focus on how your solution can solve their problem rather than things they probably don’t care about such as plugins
  • Build your credibility – content marketing, email sequences, testimonials & references
  • Productise your services & don’t charge by the hour
  • Add value when you can do so cheaply and easily and make sure to let them know what you did and why

Troy also mentioned a bunch of books and tools and other great ideas. He also stayed after the presentation and hung out, took questions and shared more ideas and tips for a few hours more.

All in all a great event and looking forward to the next one.

Photo courtesy of the Majoran Distillery.

03Feb

Adelaide Networking Tips from 10 Local Experts

You’ve probably been to a networking event before, you may even have been to a bunch, but have you ever actually sat down and figured out exactly how to get maximum benefit from the events you are attending? I struggle with this too so I’ve contacted 10 top Adelaide networkers and asked them to share their best tips. I’m really happy with the results. Its fascinating to read about the different approaches people have and see where they agree and where they have totally different ideas. If you have any networking tips of your own that weren’t covered in the article, include them in the comments below. Enjoy.

Simone Douglas from Social Media AOK

Social Media AOK | Simone Douglas on Linkedin

Simone DouglasMy Top 5  tips.

  1. Work out who sees your clients before and directly after you in business
  2. Tap into their networks through social media
  3. Take online offline and meet for coffee then be quiet, ask them how you can help them, who do they need to be introduced to etc
  4. Build on the relationship over time – invite them to the next event you are attending
  5. Don’t have an end point or agenda in mind. Networking is all about the relationship something that too many people in business have forgotten

Robert Godden from The Devotea

The DevoteaRobert Godden on Linkedin

Robbert GoddenWhatever eccentricities you have, don’t hide them. Be memorable. People remember unusual.

 

 

 

Chris Hooper from Cirillo Hooper & Company

Cirillo Hooper & Company | Chris Hooper on Linkedin

Chris_Hooper_Bio

My tip is: Always follow up.

Networking is pointless if it doesn’t translate to real relationships. You can’t achieve this unless you routinely follow up the people you meet.

 

 

Tony McCreath from Website Advantage

Tony McCreath, Website Advantage | Tony McCreath on Linkedin

Tony McCreathDon’t go to events to get business.

  • Go to events to meet like-minded people.
  • Go to chat about something you’re interested in.
  • Go to learn.

When there, don’t be afraid to approach a stranger. They are there because they want to meet people as well.

I’m guilty of chatting to people I know and missing out on meeting new ones. So keep mingling.

Follow existing conversations then join in and contribute.

My biggest sin is that I meet so many people that I can’t remember who’s who. I’m sure we all have the same problem to a degree. So don’t worry if you forget or are forgotten. Give out hints like where you last met and don’t be afraid to ask.

And remember it’s all for fun. Enjoy it, have a beer, eat some pizza.

Maybe you might even get some business after all.

Josh Pugh from Adelaide Word of Mouth

Adelaide Word of Mouth | Josh Pugh on Linkedin

Josh PughThe most important thing about networking (in Adelaide especially) is meeting people and not businesses. If someone in the street, or at a networking event, walks up to you and immediately presents you with a business card along with an “elevator speech” about what they do, your impression of them is not friendly or personable; it’s business. While that might sound fantastic when promoting what you do, it’s not how people identify with others and it’s certainly not going to be memorable enough for them to call you at a later date. What you want to do is meet the person, and talk to them like the living breathing human being that they are, and work your way through to the topic of work, business and how you might be able to help them (this might not even be the first time you meet them or in some cases ever). Be a person and don’t be a robot. Don’t try and hand out a certain quota of cards and shake a particular number of hands, because all you’re doing is becoming part of the pile and a boring one at that. Nobody is ever going to call you simply because of what you do, instead they’ll get in touch if they like the person that you’ve presented yourself as.

Alison Barrett from in-business Magazine

Journalist at in-business Magaine | Alison Barrett on Linkedin

Alison BarrettBe genuine. Don’t try and put on a mask. Many corporates are guilty of this. Be authentic, be genuine and be yourself. You are there for a reason, and you have your own unique story, life experiences and career pathway to draw from. Remember that business is about people. It’s not about systems, or finances, or strategy. At the end of the day you are dealing with people. It is people who are the backbone of a business, therefore you need to build relationships.

Challenge yourself by attending networking events by yourself, where you don’t know anybody. It will feel uncomfortable at first, but it forces you to meet new people. It gets you out of your comfort zone and you will develop a better confidence at networking.

People often get nervous in networking situations. Knowing that everyone is feeling the exact same way as you can be reassuring and an instant de-stressor. Don’t underestimate the power of physiology. Before you enter a room, take 5 deep breaths, in through your nose, hold for 4-5 seconds and slowly breathe out through your mouth. If you can work on feeling a sense of calm, you will project that when you enter a room.

Try and eliminate the ‘spotlight effect’ within yourself. In psychology, this is the idea that you think everybody is watching you, everyone is judging you, and everyone is thinking about you and therefore scrutinizing every move you make. In reality, everyone’s so consumed in their selves, and what is concerning them, that they are not taking any notice of you. No, they didn’t see you drop that hors d’ oeuvre on the ground, and no they are not judging you when you accidentally stumble on your way in.

BUSINESS CARD ETIQUETTE: If you are to give someone your business card, do it at the end of a conversation, not at the start (unless they initiate giving it to you at the start of a conversation). Make sure you are prepared and not rustling around, fishing into a bottomless bag pulling out lip glosses and papers to find one crumpled at the bottom (I need to work on this). Say something along the lines to them- “It’s been lovely to meet you, if you ever need any help anytime, feel free to give me a call or email.” It’s a little more genuine than “here’s my business card”.

Despite everything that has been said above, the harsh reality is, people DO judge on presentation when meeting somebody for the first time. Within 3 seconds, on an entirely unconscious level, we have already made a judgement about a person, based on years of evolutionary conditioning. We instinctively label someone “friend” or “foe”, based on a myriad of tiny unconscious cues. Something as simple as having clean or dirty hair or a shirt ironed or crumpled can rattle off an extensive list of assumptions in a person’s brain, without them even realising it! Ask yourself, ‘how do people perceive me when they meet me?’ ‘What perception do I want to convey, and what type of identity do I want people to recognise within me?’ What are your tiny cues saying?

Have fun. Enjoy it. Go in with a positive attitude and recognise that regardless of who you are talking to, there is something you can learn from them. Whether it be learning something revolutionary about yourself, your profession, or a random, useless fact you can whip out at a dinner party one day.

Martin Russell from Word of Mouth Magic

Word of Mouth Magic | Martin Russell on Linkedin

Martin RussellWant More People Responding To Your Networking Online?

If you’ve ever networked online you know that until you have a strong connection with someone, your emails may just not get replies.

What can you do? Do you just need to call everyone, or meet them, or even just put outrageous Subject Lines in your emails to get attention?

Not at all.

Here’s how can stay professional, stay online AND you get your message responded 4x as often.

Send your email via the message option in LinkedIn.

In a recent test the same email sent via LinkedIn got 4x the response (79% replied) compared to a standard email from Outlook (19% replied).

Want the actual business email that got the 79% response? Connect with me on Linkedin, and I’ll send you the full details for you to use in your own business.

Geoff Kwitko from Startup Club Adelaide

Leader at Startup Club Adelaide | Geoff Kwitko on Linkedin

Geoff Kwitko

Top 5 tips:

  1. Use http://www.moo.com  to create 100 completely different business cards each with a different photo. It’s a great ice breaker to ask the people you meet to select their favourite photo from your collection of different cards. Have fun and try to guess something about their personality based on what photo they choose! The small thin size of MOO cards is also a great point of differentiation. In my experience, the whole room will come to YOU and want a to pick their own card!
  2. Crowdsource your hunt for interesting people. Ask the people you meet for advice on who else to meet! For example say “Have you met anyone particularly interesting tonight?”  or say  “I’m looking to meet someone who has skills in venture raising. Have you met anyone tonight who fits that bill?” It’s a great conversation starter, and also it will help you to isolate the golden nuggets in the crowd!
  3. Blending in is the enemy. Be a brave, pattern breaker and trend disrupter. Stand out from the crowd and be memorable. Wear jeans and a loud shirt when everyone else are wearing suits. Learn a magic trick and practise it on people who meet (Vihn Giang is the expert at this of course!). Bring an interesting prop, like a book or a puzzle. You want to leave the room knowing everyone will remember you. The braver you are (within reason) the more people will respect your confidence and have positive interest in you.
  4. Instead of asking the same old boring questions (e.g. “So what do you do for a living?”), be sure to have some interesting stories or questions to share prepared that are a little controversial and engagingly unique. Some examples include “If you were prime minister for a day, what would you try to achieve?”   or   “If you had a million dollars you needed to donate to a charity or community project, what would it be? Why?”.
  5. If you find someone you feel could be valuable to meet again, be proactive and agree on a time and location THEN and THERE at the networking event. Don’t say “I’ll call you tomorrow to organise a lunch”. Seal the deal and strike while the iron is hot.

Simon Derrick-Roberts from BNI South Australia

Regional Director of BNI South Australia | Simon Derrick-Roberts on Linkedin

Simon Derrick-Roberts I was invited to present at a networking function recently and asked the group the following question: “Who is here to sell?” to which every person in the room energetically raised their hand. Then I asked the question: “Who is here to buy?” and not one single hand went up. This is what we call the Networking Disconnect and it’s one of the reasons that casual contact networking isn’t an effective marketing channel for most business people.

Many successful networkers recognise this disconnect between supply and demand and have changed their networking paradigm accordingly. They aim not to sell TO the people in the room, instead they sell THROUGH them. To achieve this, first you’ll need to build strong relationships based on trust and only then can you expect your networking partners to recognise and qualify a genuine business opportunity for you from within their contact base. This is where a strong contact networking group like BNI can help business professionals develop and implement an effective referral marketing strategy.

Samantha Lang from Magnetic Alliance

Events and Marketing Consultant at Magnetic Alliance | Samantha Lang on Linkedin

Samantha LangBefore going into my top tips for networking effectively, I think it’s important to understand what the point of going to a networking event is. Networking events are a medium for people to meet each other to establish relationships that can be mutually beneficial. It is not a medium for you to sell to everyone you meet.

I have been to many networking events and one thing I cannot stand is people who fling their business cards around, it is not a competition to see how many business cards you can leave with.  So my first tip is to only exchange business cards with people you have actually spoken with. I generally spend 5-10 minutes with each person I meet so we get beyond the topic of ‘what do you do?’ and actually connect on a personal level. Be genuinely interested in what they have to say and in turn they will be interested in what you do as well, this may seem like an obvious point but you would be surprised at how many people will just politely wait for you to stop talking so they can have their turn. One question I always like to close a conversation with is ‘What kind of people would you like to meet?’ this can often give you an opportunity to introduce them to someone else at the same event that you have just met, allowing you to go and meet someone new, or it also allows you to add value after the event.

Which brings me to my second tip; the follow up. The relationships you establish at a networking event will not be of value to either of you if you forget about each other once the night is over. I always follow up with a friendly email to let the person know that I enjoyed meeting them and appreciated their time. If there wasn’t anyone at the event that could be introduced to them when you asked who they wanted to meet, this is the perfect opportunity for you to go through your contacts and think who do I know that might be of value to them. I always endeavour to add value without expecting anything in return because naturally it makes people like you and people who like you are much more willing to help you in the future. I personally like to have coffee with everyone I meet at networking events to get to know them better, I would also recommend connecting on LinkedIn immediately after the event to help you stay top of mind with the people you meet without having to meet them for coffee every month, because who really has time for that! One last way to add value, after I know what they are looking for and what they like, I invite them along to other networking events I know about that they might find beneficial too.

Bonus Tip 1: Donny Walford from Behind Closed Doors

Behind Closed Doors | Donny Walford on Linkedin

Donny WalfordInvest time in your career by cultivating relationships.  You will never have time so you have to MAKE time, make the most of all opportunities. It’s not whether you have a network but whether you know how to network!

Unlimited opportunities – Invest Your Time Wisely – Go to the right events,  Build relationships with influencers, Determine who knows your targets and ask for introductions and referrals.  Ask to be included on their guest list for events and functions

Elevator Speech – You need to explain what you do, Short, concise, factual, to the point, Eliminate the hype, Be you

Have a plan for the event – Why do you want to attend? (speakers/social event), What are your goals?, Obtain the attendee list

The basics – Get there early, See the attendee list (if you haven’t already), Meet the organizers – get to know them, Be the host, Be enthusiastic

Interaction

  • “Effective networkers have a belief system that every single person they meet is incredibly interesting and has much to contribute to any conversation”
  • You want them to talk, ask questions and listen, Don’t be distracted, be in the moment
  • Always make eye contact
  • If they seem likely to be a match for your goals…..ask for “permission” to follow up and exchange cards
  • Write on the back of the business card where you met and main points of your discussion

Next – Say…”It was great to meet you.  I need to catch up with some other people.” Or even…”It was my pleasure to meet you.  We are all here to network so I am going to keep moving.” Be pleasant but keep moving

Guerilla networking – Do groups meet afterward? Leave at least 1/2 hour free to continue networking, Are there VIP briefings beforehand?  If yes get on their invite list

Follow up

  • Take some notes, Have a system, Update your CRM system
  • Email within one to two weeks to say it was great meeting them and you look forward to a catch up in x weeks
  • Linked In – within the first week of meeting them.  Linked In App – Cardmunch.
  • Follow up when appropriate
    • If not you have damaged your brand and wasted your time

Final thoughts

  • Consider being a regular at one or two networking groups – You will become well known, Your reputation will grow, People will likely refer others to you
  • Plan events in your calendar – You can make one or two each month, If you don’t book them you simply will not go

Bonus Tip 2: Nick Morris from Adelaide Business Events

Adelaide Business Events | Nick Morris on Linkedin

Nick Morris HatTry and attend a range of different events in different locations. Often if you attend the same event each month or the same type of events you keep running into the same people and everyone pretty much knows each other. If you can go and find some other events, perhaps in a different location or focused around a different topic, you will get the opportunity to connect with a totally different group of people. Now you have the unique opportunity to become a connector and bring people from the different communities together for their benefit which will also strengthen your own relationships and make them want to help you too.

How can you find new events to attend? Well, you’re in luck ;). Sign up below to receive the Adelaide Business Events weekly email with a summary of all of the upcoming networking and other business events so you can pick and choose those you’d like to attend.

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See all of the upcoming events at our calendar: adelaidebusinessevents.com.au