Ep#26: How to Start a Podcast for your Business

5 reasons why starting a podcast can help your business and some tips to get started and make it a success

In this week’s episode I talk a bit about why I think businesses should consider podcasting, or just audio/video content, as a marketing channel.

Five reasons to start a podcast;

  1. Makes creating content easier if you’re not very good at writing, because you can just talk
  2. Allows people to consume your content in different ways and is also an opportunity to reach new audiences ie. through iTunes
  3. Interviews are a good way to leverage someone else’s expertise to create content
  4. Good way to network with influencers in your industry or related industries
  5. Good way to pick someone’s brain for half an hour



Have you created any podcasts or videos for your business?

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