This week’s tip is about page titles which is related to Search Engine Optimisation (SEO); the practice of getting more traffic to your website from search engines. Page titles are they low hanging fruit of SEO.
Your page titles appear at the top of the browser window when looking at a page:
They also appear as the blue link when a page is included in the search results:
Your page titles should include the keyword you are trying to target on that page. Many small businesses don’t do this because its not immediately obvious when you build a website and many web developer don’t tell their clients that they should be doing this. Its an easy change for a lot of businesses to make, it could be something you could do yourself or just small amount of work for your web developer.
This is a must do because it’s going to be very difficult for you to rank for a keyword if that keyword doesn’t appear in your relevant page’s title. Further, it makes it easier for a competitor to leap frog over you in the rankings if they have optimised their page titles while you have not.