In this video, I’m going to discuss what is duplicate content. Duplicate content is where lots of content or entire pages are very similar or exactly the same across multiple pages or multiple different domains.
When someone makes a search, Google tries to return multiple different page with distinct and unique information. So, if there are duplicate content across your website or across multiple websites (including your website) then Google is going to filter out all the duplicates and just show one o f the pages with that information.
Where this can be a problem for you, is if that page that they decide to show is not the one that you want them to show. It can also affect you if people are linking to your website, but (there) you have multiple different websites they could link, sometimes to one type of page, sometimes for another type of page, and then when Google comes to sort of add up these links, and give that value to your website, it’s going to divided amongst these two pages, and it’s not going to be consolidated, and won’t give you the best results. If not, have someone to go over your website and do a search engine optimisation audit or if you’re using a content management system, they’ll probably find that you do have duplicate content already.
Some of the common ways this can happen, is your website’s available both at www.example.com and example.com (without the www), technically these two different pages can be different for almost all websites they are the same, but Google can’t treat them as exactly the same if you don’t tell them, because they can actually be different, so that’s just one example, if you have an online store (an e-commerce store) and you have a product page, sometimes the URL, that page can be reached by having example.com/category/product name, and sometimes it can be example.com/product name. So that’s another example where it’s fairly easy for you to have this duplicate content without really realising it.
There’s also other many, many examples, for instance if you a have a printer-friendly version of a page and the regular version of the page and they’re the same, that’s a duplicate content. If you have parts of your website where you have summaries of different posts – perhaps a blog homepage versus an individual article for a blog – that can also be considered a duplicate content.
Most of these problems in these duplicate content issues can be fixed up using a few different methods and that is fairly easy to do. The other thing to think about is that sometimes people will deliberately create duplicate pages or pages, which are very similar to try and get more real estate in the SERPs, so SERP that’s Search Engine Results Page, and if you have many different pages, which are very similar, Google may, in fact, take manual or algorithmic action against your website and you find yourself in a bit of a penalty, so absolutely don’t deliberately create very similar or exactly duplicated content across your website or across multiple websites, it could neutralise Google, because this could lead to you getting a penalty of some description.
And if you do have duplicate content on your website, then you should use one of the multiple methods you can use to get rid of that. So those methods include: doing a 301 redirect from the less preferred versions of the page to the preferred one; you can also implement what’s called canonical URLs, which something that goes in a code in your website, to let Google know this is the correct and the preferred version of this page or this URL; and there’s a few other methods you can use as well, which are outlined below this video in the description.