In this video, we’re going to explain the difference between Black Hat SEO and White Hat SEO. Black Hat SEO essentially means that you will use whatever techniques necessary to get your website to rank. White Hat SEO, on the other hand, means that you’re going to follow the search engine guidelines when you try to get your website to rank.
The search engines, such as Google, put up a set of webmaster guidelines with different rules and techniques that they want you to use when trying to get your website to rank. In the grand scheme of things, they’re trying to make the best websites rank for the particular queries that people are searching on. They’ve identified various techniques that they think will allow webmasters to manipulate their efforts to show the best websites; therefore, they don’t want these webmasters using these techniques, because they want to show the good results. Now, if you are discovered using black hat or manipulative techniques, techniques that are outside of their guidelines, then you could receive a penalty. This could be a manual penalty or an algorithmic penalty and it could last a few days, weeks, or months, or it could be more long term, it could last for years or indefinitely, where you find yourself unable to recover from this penalty. So you want to be very careful when you’re doing SEO on your own website or when you’re employing somebody else to do SEO for you that they’re using techniques that are not black hat. Or if they are, that you know and understand the risks beforehand so you know what you’re getting yourself into.
If you want some more information about the differences between a black hat and white hat SEO, you can leave your comment below this video, or you can contact me directly by the website at www.webmarketingadelaide.com.au/feedback/ and I’ll help you out.