In this video, we’re going to talk about some of the reasons why your website isn’t ranking in Search Engines. There are simply three main reasons your website’s going to have difficulty ranking:
- Onsite factors. You want to have the right keywords, that is the keywords that your customers are typing in to find you, worked into your pages in the right ways, so that Google understand what those pages are about. You also want to configure your website in the right way. There’s a certain type of configuration that will make it as easy as possible for Google to get in there and discover all the pages you have for all your different content, see what it is all about, and see the structure and hierarchy of everything. You want to make sure you have both the keywords and the on-site configuration correct, making it as easy as possible for Google to understand what your website is about and discover your content.
- Not Enough Content. The second most important factor which people often get wrong is not having enough content. You want to make sure that all of the pages that you want to rank in the searches have at least a paragraph of content on them, if not more. So this can be your product pages or category pages if you have an ecommerce store. It could also be pages about your services, always the homepage and any other pages like articles that you want people to be able to visit from the search engines. All of these pages should have at least a paragraph of content. Textual content is still the primary way that Google learns what a page is about. You also have to keep in mind that your customers are going to use lots and lots of different keywords to look for services and products like yours. It can be very difficult to target those large range of keywords with a limited amount of content. That’s why you want to have lots of content on the page which is relevant and useful for your audience, and you can try and work in all the different types of keywords that people might use to find what you’re offering.
- Not Enough Links. The third main reason is a lack of incoming links. Google uses incoming links is the primary way of separating different websites, which are targeting the same topics, and deciding where they should rank to relation to each other. They are going to look for the number and, more importantly, the quality of those incoming links. If your website doesn’t have very many incoming links, you’re going to find it very difficult to rank in the search engines, especially, in markets that are competitive.