In this video we’re going to explain how not to make the mistake the ATO made recently with their website.
Anytime you’re moving a page to a different domain, or perhaps changing a page within your existing domain, then you need to make sure that you do a 301 redirect to send the people visiting the old page to the new page, and this will also send the search engine value from the old page to the new page.
Anyone who would have visited the ATO website recently, perhaps looking for tax advice (like I was) I did a search on Google, clicked through to the page to go to ATO website, and I was faced with this page, a 404 not found error.
Now this is a big mistake especially at this time of year, it’s a very odd thing for them to do, so close to the end of the financial year, and around tax time for everybody, and you got to make sure that you don’t make similar mistake.
So anytime that you’re moving a page within your website (which seems to be what they’ve done here) or if you’re moving to a completely different domain (so you’re changing from www.ato.gov.au to, you know, australiantaxoffice.gov.au). Then make sure that you’re doing a 301 redirect for every one of your pages to the corresponding page on the new website.
Or if you’re changing your pages around within your existing website, also do a 301 redirect from the old pages to the new pages. You need perhaps combining several pages, then that’s fine you can 301 redirect several of those pages into the combined new page, and this will benefit both users coming to the website to find what they’re looking for, but also search engines, so the search engines will now be able to associate any value that have been given to that old pages, and bring it on to the new page. They can also benefit and rank based on the old pages performance.
If you’re doing this, then you should definitely talk to your web developer about this to be able to help you with this 301 redirect.