How can I leverage multiple keyword domains?

Invalid LeadPlayer video - ID not found!

In this video I’m going to discuss what you can do with multiple keyword domains.

In the past, Google gave a special boost to domains which had keywords in them when people were searching for those keywords. For instance, if you had the domain accommodationadelaide.com.au and someone’s been searching for the keyword ‘accommodation adelaide’ on Google, then this website, accommodationadelaide.com.au would have a special ability to rank above another website, for instance, you know, hotel.com.au/adelaideaccommodation.

However this sort of extra little boost that these keyword domains (exact match domains often called) had was largely depleted at the end of last year (the end of 2012) so I still see them having a little bit of an advantage, but it’s going to differ from market to market and in general, they don’t have as much of an advantage as they once did.

So many people who bought these keyword domains in the past, hoping that they could use them for their SEO, unfortunately now you’re going to find that it’s unlikely they’re going to be able to put up lots of little websites with your keywords then get them to rank more easily than putting that information in your website.

Certainly the recommendation would be to focus on your key website (your main website) and if you have extra content to put up there, rather than putting on different websites with these different keyword domains, put that content on your main website, just, you know, have your main website slash and then your topic (main website/topic) and put your content up there. And that’s going to have a better long-term effect on your SEO.

If you really do want to try and do out some websites with these keyword domains, and maybe do some experiments and see if you can get a little bit of leverage there, then this is something you can do, of course. I would try it carefully, don’t be manipulative, don’t try to do it manipulatively, be careful with duplicate content issues (which I have discussed in other videos), and make sure that any information you’re putting up on these other domains is unique, is also useful and interesting, and it’s better to have more than less – so don’t put up 1 or 2 pages, put up, you know, 5, 10, 20 pages and try and build it out as really rich resource on that particular topic, and then you may find yourself getting some benefit from that.


What is the Ideal Keyword Density?

Invalid LeadPlayer video - ID not found!

In this video I’m going to discuss the ideal keyword density for your articles.

People have been going crazy for keyword density for many years. And I think in the beginning, there probably was some way to it from Google that probably did look at articles and look at the density of a particular keywords in there, to try and see what the article is about, but their algorithms are much, much more sophisticated now, so you can’t really think of optimising a website in terms of keyword density anymore, so it’s just far to simplistic.

Google is looking at things like other pages linking into your page, and what those pages are about; looking at other words on the page, which are related to different keywords and how they relate to each other; and many other different factors. And they’re obviously also always improving their algorithms as well.

So my advice would be, do not focus on keyword density for the most part of your content, more focus on making that content relevant for user, making sure that it solves a problem for them, gives them interesting and useful information on your topic.

I guess one way that you could look at density as being useful is the difference between a 0% density and anything above that, so in order for the most part – in order for your page to appear in the search results for particular keyword, that keyword must appear on the page somewhere, so if you have a 0% keyword density, you’re going to find it very difficult to rank for different keywords. And this may seem obvious, but some people actually do, sort of struggle with this, so they don’t really realise until you point it out to them.

If that keyword does not appear on that page or in some cases, a synonym of that keyword can also work, but if there’s no synonym or no keyword on there, it’s going to be very difficult for Google to associate that page with that keyword. So you definitely should have a keyword density above zero for the keywords you’re trying to rank for, but beyond that I wouldn’t worry about it too much.

Make sure the keyword appears on the title of the page, make sure it appears at the heading of the page (if possible), and make sure it appears in the content (obviously), keyword density above zero, and perhaps towards the top of the page it would be good to mention it, and then (just) after that just mention it as it is natural, don’t try and get an exact percentage, don’t think, you know, if you go over a certain % it’s going to have a negative effect, just use it as it appears naturally or is natural to have it in there, and this will be the best way to approach keyword density.


Should I Create a Page for Each Location I Service?

Invalid LeadPlayer video - ID not found!

In this video, I’m going to discuss the topic of should you put multiple pages on your website for each of the different locations you service or should you just use one page?

If your service is actually different in each of the different locations you offer, then this is a good reason for creating separate pages to target each location, because what we find is that pages that are targeted towards a location specifically (that is they have the location, and the title, and the heading, and more prominently within the content) will actually have an easier job ranking for that location if someone types in and say, service + location within the search engine, then your page will come up more prominently.

The problem that people often run into, is whether a service isn’t really substantially different for the different locations, its just that they offer in multiple occasions and Google’s official word on this is that, they’ll prefer if you used one page if the service is the same, so you have a one page about that service, and then you’d list the various locations where it’s available, also on that page. And this is Google’s sort of official position on this question, however it’s not necessarily accepted as the best scenario either for users or generally the right way to go for SEO either, so I am just going to briefly go through a few ideas on this, in this video.

So the idea being (you do not) you definitely don’t want to be in a situation where you’re creating multiple location pages, which are essentially the same, maybe just the location name is changed, because this is certainly something that Google doesn’t like, and it’s not going to be good for users either – it’s just lots and lots of pages that are exactly the same, when you could have the same page, and it would serve the same purpose.

However, in order to take advantage of that (I mentioned), it’s a little bit easier to target a specific location if you have a page in that location. A good way around that is to include some information on a specific location page, which is related to that location, and they can also help the users. So this might be some tips or something that is associated with your service (is not necessary) not necessary information for them to understand your service, but it can actually help them. And if you can find some tips or some other information, which is going to be useful for people in that location, then you can put that on the page, and now you have a good reason for creating separate pages for separate locations.

So you can, for one, getting more continuality, which is always good (as you’ll hear me saying often), but you’re also, instead of staying in the right sort of Google and then you’re providing unique and interesting information on each of those pages, as opposed to just copying the same information for each page, which is something I definitely don’t recommend you do.


Avoid this ATO website mistake

Invalid LeadPlayer video - ID not found!

In this video we’re going to explain how not to make the mistake the ATO made recently with their website.

Anytime you’re moving a page to a different domain, or perhaps changing a page within your existing domain, then you need to make sure that you do a 301 redirect to send the people visiting the old page to the new page, and this will also send the search engine value from the old page to the new page.

Anyone who would have visited the ATO website recently, perhaps looking for tax advice (like I was) I did a search on Google, clicked through to the page to go to ATO website, and I was faced with this page, a 404 not found error.

ato page not found error


Now this is a big mistake especially at this time of year, it’s a very odd thing for them to do, so close to the end of the financial year, and around tax time for everybody, and you got to make sure that you don’t make similar mistake.

So anytime that you’re moving a page within your website (which seems to be what they’ve done here) or if you’re moving to a completely different domain (so you’re changing from www.ato.gov.au to, you know, australiantaxoffice.gov.au). Then make sure that you’re doing a 301 redirect for every one of your pages to the corresponding page on the new website.

Or if you’re changing your pages around within your existing website, also do a 301 redirect from the old pages to the new pages. You need perhaps combining several pages, then that’s fine you can 301 redirect several of those pages into the combined new page, and this will benefit both users coming to the website to find what they’re looking for, but also search engines, so the search engines will now be able to associate any value that have been given to that old pages, and bring it on to the new page. They can also benefit and rank based on the old pages performance.

If you’re doing this, then you should definitely talk to your web developer about this to be able to help you with this 301 redirect.



SEO for E-commerce Websites – Product Page Content Ideas

Invalid LeadPlayer video - ID not found!

In this video, I am going to explain the importance of content on your product pages, on your E-commerce website.

One of the big mistakes that businesses make, especially small businesses who have an e-commerce website, is they don’t put enough unique information on their product pages. Now maybe they have the manufacturer’s description just copied and pasted on there, or if they have more unique product, perhaps their own product, they just don’t put enough information up there, and a lot of businesses that we deal with (within our SEO business, Wicked Cow Marketing) have this problem, especially with small businesses that don’t have a big budget, but also big businesses who just don’t know what they’re doing.

So it’s important that you put as much unique, interesting, and useful content on your product pages, so that Google can associate all the keywords related to your products to that page, and anyone who’s searching, they’ll be directed towards that page on your website.

Now, if you’re wondering, you know, what kind of information can I put up on a product page? Then a great site to go and check out is an Australian business called The Video Guys – I recently bought a microphone from them and I was really, really, happy to see all of the great information on their product pages (I’ll link to the product I actually bought on the website here, below this video, so you can go check it out) but you’ll see things like: specifications, features of the product, 1,200 words of features, customer review (so this is usually a generated content), there’s also a Q&A section where you can actually ask questions on the product page and someone from The Video Guys will actually go in there and answer it (so that’s more sort of semi user generated content as well). And the thing with the reviews is, I actually got email about two weeks or so after I received the product, saying, hey, hope you’ve enjoyed the product, we’d really love it if you’ve left us a review on our product page here, and it’s actually incentivised with entry into a competition to win a prize – a $150 prize.

Product Page Information Ideas from Video Guys Website

So that’s another way that you can encourage your customers to leave reviews on your product pages, which is of course, content are going to be relevant and useful, and it’s a little bit easy than you have into do it.

So definitely go check out The Video Guys and see what they’re doing, and try and get some ideas for your product pages on your e-commerce website.

Zoom H1 Audio Recorder & Accessory Kit Bundle


Should I get a .com or .com.au for my Australian Business Website?

Invalid LeadPlayer video - ID not found!

In this video, I’m talking about an SEO question about whether you should use a .com or a .com.au for your Australian website.

Google takes geographic information into account when ranking websites; so this is both the location of the person making the search, and also the target location of the website itself. So if you have a website and you are targeting Australia specifically, and not internationally, then you should definitely be telling Google this so that you can make sure that your website will appear more readily for Australian searches.

Now how do you do this? There’s two different ways.

One, is to set the location within Google web master tools; and the second way to do it is, to make sure you get a .com.au for your URL extension. If you have a .com then absolutely you should be using the web master tools option. But if you got a .com.au, then it’s already taken care of for you, so you don’t have to worry about it.

However, I also think a .com.au is useful for letting your customers and potential customers know that you are, in fact, an Australian business. When people see the .com.au they immediately know – hey, this is an Australian business because they are conditioned to associate .com.au in Australian businesses. If they see .com, there may be an element of doubt that gets in their mind as to whether you are, in fact, an Australian business looking out for the interest of Australian people specifically, rather than an international business, which targets a large number of locations.

So for that reason I think, absolutely, if you have a business targeting Australia specifically, you should definitely try and get a .com.au.


Recommended Web Designers

Need a new website or a major update? Want to deal with a local Adelaide company?

We have a free service for recommending an Adelaide web designer suited to your budget and needs. All you need to do is click the link, fill out the form and we’ll send you 1-3 recommendations for suitable web developers/designers.

If you take a closer look at the list, you’ll notice that they are all WordPress developers (and designers). That’s because we think WordPress.org (self hosted) is by far the best choice for your business website and here’s a few reasons why;

  • Free and open source
  • Easy to use
  • Regularly updated with new features
  • Secure (when configured and maintained properly)
  • Easy to add a blog – an important part of most web marketing strategies
  • Easy to add new pages
  • Thousands of free plugins to extend functionality cheaply (or for free)
  • Easy to switch web developers if you need to
  • Reasonably search engine friendly out of the box (you can easily add more SEO functionality using the free WordPress SEO plugin)

Get a free Adelaide Web Developer recommendation.


Ep#15: Why WordPress is an Excellent Choice for your Website

Some of the reasons why WordPress is a great choice for your small business website

Wordpress Logo

In Episode 15 I chat to Karyn Lanthois from Massive Empire Design about the WordPress.org platform and why it is a great choice for small business websites. Karyn is an Adelaide based WordPress developer and has some great insights about the platform as well as tips and plugin recommendations.

Covered in this episode;

  • What is WordPress and what are the different aspects (ie. themes, plugins, pages, posts etc.)
  • What makes WordPress a good choice for small business websites?
  • Does WP have any shortcomings?
  • How does WP compare to other website solutions?


[spoiler title=”Click Here for Transcription” open=”0″ style=”1″]


Nick: Welcome back to the Web Marketing Adelaide Podcast. This week, we’ve got a special guest. We have Karyn Lanthois from Massive Empire Design. How are you doing Karyn?

Karyn: Great. Thanks for having me Nick.

Nick: This week, we’re talking about WordPress. Karyn is a WordPress developer and WordPress system for designing or developing websites. So let’s just get started by having you tell us a little bit about yourself Karyn, and about your business.

Karyn: Massive Empire Design is, because I love freelancing, I’ve actually been involved in digital technology for about 14 years. I’ve been building websites since about ’99, badly I admit to begin with and had a company for a while there. We made mobile games and also made a bunch of digital contents, some of which is still online, ABC for instance but in the last 3 years, I’ve been focusing on my passion for small business and WordPress.

Nick: Great, and your clients mostly consist of small business owners?

Karyn: Yes, small business owners and community groups is where I seem to have most of my clients at the moment.

Nick: Great. So let’s get into the topic by how about you tell us a little bit about what WordPress actually is and what are the aspects that make up the system.

Karyn: Sure, sure. From a very beginner’s perspective, WordPress is open source plug-in tool and a content management system. It’s built on PHP and MYSQL without going into it too much. PHP is a general collective scripting language and it’s performed on the server, which is what makes it so great, because it makes everything quick and also the database and the MYSQL, just go ahead and Google it if you want to know more about that.

So, the most popular and the largest self-quested blogging system in the world. It did start as a blogging system but it’s definitely evolved over time to be a pretty capable full content management system. It’s not just for bloggers these days. Three industry heavy-weights use it, for instance, Boingboing, I can Haz Cheeseburger, CNN, New York Times, Tech Crunch, eBay, so you can see it’s pretty powerful stuff.

One thing I would like to point out is that there is quite a difference in the functionality between the WordPress.com version or the self-hosted version, and I would recommend to take the jump and to go straight into self-hosted every time just because of the control and additional functionality. So, diving right into what WordPress is made from, I guess that the very heart of it is the theme. So a theme are a set of files, which determine your basic carrier and functionality of your site. So, the WordPress software stays the same all the time and can and should be updated regularly, however, your theme is always interchangeable. So, if you decide you’d like a different look, you can just choose a new theme and not lose all the content that’s there on your site. So, you can use a theme for free and this is often the best way out for a first-time user, however, once you get your feet wet, it does pay to have a look at some premium things, simply because the person that has coded that theme often spends a lot of time on a dashboard, which will be available in your administration dashboard of WordPress.

It just makes it so much easier to customize things such as your header, your background colors, your fonts, the way you integrate your social media. It generally comes with some really nice image sliders which you can see are big features of landing pages these days. So, definitely recommend to have a look at some premium things. It’s pretty easy to find really good reviews online just by asking Google.

Of course, what makes WordPress amazing are the plugins. Plugins are built by thousands of different developers worldwide and they’re pretty much all available to look up on the WordPress website. It’s very easy to find reviews of what’s good and bad about various plugins and they do absolutely everything, just let your imagination run wild. So things like image galleries, forms, business directories, ways of backing up, integrating your social media, to fully-fledged e-commerce shops.

I’ll probably talk a little bit about later about plug-in that I love. And then, as far as the way your content is written, there’s two things, pages versus posts. So we use a page, when you’ve got very static information, things like your “About” page or your contact page. Pretty much everything else should be a post. You can tag and categorize your posts, but you can’t do that with pages. So, a page just kind of sits there, whereas a post can be manipulated, ordered, misted, categorized, you name it, it can happen to a post but not a page. Yes, so that would be a good starting off point there Nick.

Nick: Yeah, a great starting off point. Let me just make a few notes on what you were saying. Just to make it clear to my listeners, when you say open source, what does that mean exactly?

Karyn: Free.

Nick: Okay, so open source is free.

Karyn: Yeah. You don’t pay for WordPress, all you pay for is the hosting which is pretty cheap to come by and a large array of the themes and the plug-in are free. The WordPress software itself is free and obviously, everyone collaborates on the software and discuss things. There’s no privacy, there’s no corporate secrets.

Nick: Yeah, that’s sounds one of the most powerful things of the whole system and the community around it is that, there’s a lot of sharing going on, a lot of free themes and plugins like you mentioned and the software itself is free. So, it’s a very cheap way to get into a website or a cheaper way to get a website started than a different system.

Good. And so, that kind of plays into my next question, which is, what makes WordPress such a good choice for a small business website?

Karyn: Sure. I think I would have to say, number one is ease of use. It is my preferred platform and once you’re used to the layout, it stays the same all the time. It’s, with every upgrade of WordPress, they do tiny tweaks to the dashboard but it’s essentially the same, and once you get the hang of it, it’s a lot like using Word. So the bulk of your time, and especially when you’ve had someone else develop the website for you and you’re just simply taking care of the maintaining of the site, the bulk of your time spent writing in a note pad-like window, it auto saves all the time and it’s pretty easy to roll back to an earlier version of your page or post. It’s not too difficult. It’s very easy to insert images and of course you need to learn 1 or 2 things about using images on the internet and not upload 1 gigabyte files, but that’s just a small learning curve. So once you‘ve gone past that, you can take charge of your own website. You don’t need to call your developer all the time.

And the one thing I will point out though, a word of caution based on many years of experience, is writing regular updates to your website is possibly one of the hardest tasks for a business owner and I’ve found, quite often, it’s quite difficult to just extract the copy to the “About“ page. This is really normal behavior, don’t freak out, always just sit down and do small amounts of writing.

Nick: Yeah, yeah. I can definitely attest to the difficulty of getting some content onto your website, even when you sort of have a, you seem to have the motivation and your mind, once you sit down in front of the keyboard, this doesn’t sort of come out.

Karyn: Yeah. It’s very hard to talk about yourself in your own business so, even if you could find someone that you trust, a colleague or a business mentor, even a friend to sit down and tell you what they think your business is, I find that’s a useful tool.

Nick: Great. And I also say that I use WordPress for all of my websites and I use it for the website for the podcast, which is webmarketingadelaide.com.au and I definitely can say, agree that’s it’s very easy to use and I’ve just been helping a client just today with their website which is on Joomla and comparatively Joomla is much, much more difficult to use, from my perspective.

Karyn: I think I agree with you Nick. I think it’s a steeper learning curve to get into Joomla and it can be a little bit confronting, for someone who’s not used the content management system before whereas, WordPress it’s just sweet to look at and easy.

Nick: Yep. Very easy. So, now let’s look at the dark side and say, what are the short comings of WordPress?

Karyn: As much as it pains me to speak badly of my beloved WordPress, it does have a couple of short comings. I for one, I’m not a huge fan of the media library, because I’m not the organization photo freak, and it generally just lists your media by the date that you uploaded it, with most recent showing first. However, you can search pretty easily and if you are to end up managing a large image library there are some really good plugins, which allows you to tag your images as categories and re-claim your OCD like control. Secondly is security. I have had many heated discussions with coders and sever buffers and they swear to me that WordPress is less secure that Joomla and Drupal. However, in the past 3 years, I have been hacked once with adware and it was totally my own fault and there’s just some simple measures you need to take notice of.

Things like renaming your default username, which is admin to something else, anything else, and generally not the name of your website, because it just makes potential break for a hack 50% done, because that’s the first thing they try. And then of course to make your password something a little bit more complicated than your child or pet name. And that you should always upgrade your WordPress installation whenever it wants to. Always go in and have a look and see if any of your plugins needs updating because they can cause some security weaknesses. However as I said, and I’ve maintained probably between 30 and 50 websites in the last 3 years, I’ve only been hacked once.

Nick: You mentioned the updating there. The WordPress will tell you when there is an update available in your dashboard administration area.

Karyn: Yeah. It’s pretty difficult to miss and it’s very easy to do. Of course it always comes with a warning that you should back up your site. I have come from years of never doing the back-up that you need to do and I’ve never had any major fall waivers. I have had plugins cause different issues on a website. You’ll find if something on your website is not working, it’s a matter of deactivating the plugins one by one, and 9 times out of 10, it’s the plug-in.

Nick: Sure, sure, that’s probably one of the downsides of the plugins being available for free. So many people are developing them, there can be clashes between plugins sometimes and new versions of WordPress.

Karyn: Yes, and it’s easy to get excited and install all the plugins. Probably just chose the ones that you really do need and deactivate the ones you’re not using.

Nick: Right, right. If you have too many, it can also lead to your site being a bit too slow, which is a bad issue for users and a bad issue for the search engine as well.

Karyn: Absolutely.

Nick: Great. Let’s have a look now again and have a dark topic. What are some WordPress alternatives that people, other web designers might be recommending and …

Karyn: Sure. So I caught the blogging bug pretty seriously in about 2008 and I did start with TightPad and Blogger. I did grab a tight towards tightpad because I found it nicer. I have to use stuff that looks pretty, and I did end up migrating all my thoughts to WordPress in 2009. After I discovered it just looked better, was better supported, I never looked back. I am suspicious that Blogger might get an incredible make-over at some point. GTE is Google origins, but we’ll see on that and then of course, there’s Joomla that we touched on briefly just before. I really like it, I feel like it’s got a steeper learning curve, though. I find most of the time if someone comes to me and they ask me about having a new website, they will ask for WordPress rather than Joomla. It’s generally something that is more of an advanced recommendation and I’ve decided to fix on WordPress because I love it, however, I do respect Joomla and also Druple, having spent less time in Druple.

Nick: What do you think of, sort of proprietary systems that web developers might have that is just their own system?

Karyn: I recommend, to stay away from them and I find that when a company has gone to great lengths to build a content management system, it’s something that are you going to be sure that they are going to be supporting it for a very long time and that they are going to update it regularly and are they going to be around for the various bugs and troubles that always occur.

Secondly, WordPress has some innate features which just cause your website to rank higher on Google. I can’t tell you the exact technical specifications. I found after my grading a sight-over from another platform, just simply by putting it in WordPress, it ranks better. I think enough of the various technical discussions online as to why this occurs, and it’s, if you know anything about pings, it’s got something to do with that. Every time you send a post on WordPress, it gets spotted pretty much immediately on WordPress, other aspects like that but I also find that, for instance there’s something called weeks, it just looks horrible to me. And I just find that people who build their own websites have all of the energy and excitement to do it but maybe less graphical design knowledge and so you can quickly create a fairly ordinary looking website using some of that proprietary software out there.

Nick: Something else I want to say about that. I don’t want to ruffle too many feathers in the web design community but, something that I find or I think is the case, is that these web designers that have these proprietary systems is often a way of locking you in because once you’re sort of in there and you have your website with that system, you can’t change to someone else. You’re sort of locked in as long as you want to keep that website, you have to stay with that company.

Karyn: That’s absolutely right Nick. That’s an excellent observation, definitely. I say to all of my clients, if you need to go to someone else after this that’s absolutely fine, it’s all there for you. And I’ve been, it’s been easy for me to pick up where other web designers have left off with some client sites or sometimes I’ll just go in and do a little bit of security and SEO and the tweaking of the website and then hand it back, so that’s what great about WordPress also.

Nick: Yep. And you mentioned about Blogger before and earlier I said that all of our websites are on WordPress but I lie. The blog for this podcast is actually on Blogger and when I created it, I sort of, I don’t know, just started off with Blogger and now I sort of regret it and it’s to the point where it’s kind of hard to switch it over. So I definitely recommend, if someone is thinking of going with blogger, which is free, consider just paying, hosting is very cheap these days. You can get pretty cheap hosting for as low as $10 a month. I also get a lot of content and bandwidth needed, so just pay that little bit of money, get a proper domain, and go for a self-hosted WordPress over something like Blogger.

Karyn: And something else too. If you are a company that wants to be picked up in China, if you use anything that has WordPress dot whatever in the URL, it will blocked, however if you have a self-hosted WordPress website, it’s available to be seen. So, just little things like that.

Nick: Right, right. That’s another point as well. I mean, if you have your own website with your own domain, you can have your own email address. So you can have nick@webmarketingadelaide.com.au as opposed to nick@hotmail.com.

Karyn: Sure. And also, back in the day, when I paid for the professional version of TightPad, I think it was $15 a months, which can add up in a year for a little blog, whereas WordPress these days, you can get your webhosting for $50 a year if you look around. So, there’s some savings to be made as well.

Nick: Well, let’s finish off the interview with you’re going to give us your 5 top plugin recommendations.

Karyn: Oh it’s just killing me, I’ve got 7.

Nick: Oh, give us 7.

Karyn: Yep. So number 1 is a plug-in called WP Manage. It’s my favorite plugin of all time. It means I can manage all my sites from one dashboard. You can have 5 website in it for free. I do pay for the professional version because I’ve got more than that and it allows you to update all your WordPress installations and plugins with just 1 click of a button. I mean, that’s a little bit frightening, I do it site by site just to make sure that nothing’s fallen over.

I’d hate to update 20 sites and then try and discover which one is having an issue. However, it’s there if you’d really like to do it. You can install the same plugin to all of your sites at once, which is a huge timesaver and I can schedule weekly backups of all my sites including the database, and 2 gig drives, which I do once a week. I just don’t even think about my backups and you can do things like SCOGDs, you can post from one dashboard, you can search for various security flaws, and that’s just the first things I can remember, you know. If you even got 2 sites, I recommend, use this.

Number 2 is Jetpack. I think pretty much everyone should just install it. You need a WordPress dot com account to use it. That’s free and very easy to set up. It keeps you straight off the bat, some really great page steps. It’s got an in-built spelling and grammar checker, which is obviously crucial for publishing online and easy sign-up subscriptions, social sharing widget, short coding bedding, which if I explain very non-technically, just putting your results into publishing, quite easy. Yeah, so, that’s the first plugin you should install. There’s another plug-in and there are several of this kind and I call it N relate. So, what that means is when you have a post or an article showing on your site, underneath it will give the users some ideas on some other content on your website that they might find interesting, which is great. It just makes the website a little bit stickier, people will stay on it longer.

Nick: Yeah that one sounds good. What was that code? N relate?

Karyn: Yes, capital N, relate.

Nick: Right, yeah. So, that allows people to stay on your website a bit longer if they can see something else they understood and wants to finish reading the page on their own.

Karyn: Yeah, you can customize a little bit too. You can decide if you want image to show or just text and there are some other nice customization options which are pretty easy to do. Now, everyone’s talking about responsive websites these days, which means that a website that looks good on different sides of the screen, and tablets and I tend to think that most people have phones which are showing the majority of websites pretty reasonably, however, I install WordPress MYBOL addition on my site. I’m also experimenting with some other plugins of that nature but it’s pretty much a plugin that shows a very fine friendly version of your website. So, that one’s really, really handy.

If you’re looking for some sort of event calendar, which is often right up there on a list of things that a small business might like and what it does, it’s free and it just provides an excellent calendar on your website, which can sync with Facebook. So, if you have a Facebook fan page, you can sync in between your WordPress website and your Facebook page, so that your upcoming events will show on both and that one looks amazing on a mobile as well. And then just to give a taste, because obviously, there’s lots of free plugins, and then there’s also plugins that you pay for, which means that someone’s really gone the extra mile and developed something which is pretty rock style software that’s just going to add to experience of your website.

One of my favorite is a business directory called connections. I think it was like $30 plus an extra $10 for a user upload form and if you wanted to go and see how it looks, I’ve got that live on a new website I just developed. Chinatownadelaide.com and it currently has, I think about 300 small businesses listed on it that are China Town Adelaide friendly, so definitely look at that one if you need any sort of directory.

Nick: Wow, that sounds good.

Karyn: Yep. And excellent support. I need to point out, if you’re ever using a plugin and you’re unhappy with the support because you can’t get answers back from the developers, just go find another plugin. There’s thousands of them, and you’ll find that it will be easy to find one where you’ll get an answer with 24 hours.

Nick: Yep. You mentioned that premium plugin or paid plugins now often have better support I find, than the free plug in.

Karyn: Can I give you one more?

Nick: Yeah go for it.

Karyn: Probably search engine optimization is one of the most puzzling topics for a small business person looking to get a website and everyone wants to be number one on Google right, because that’s where you get most of your business. I’m not entirely convinced that a SWEO plug-in answers all of the issues that you need to be looking at, but it does go part of the way. So, I’d have to recommend a plugin called All in one SEO and another one by a fellow who’s known quite widely on the internet, it’s called YOAST. So, check either of them out. I’m experimenting with them both on different sites and trying to monitor how it’s actually affecting my sites, search engine optimization.

Nick: Great, great. I was actually about to mention Yoast myself. So, I’m glad we agree on that one. It’s for SEO that’s what I use on all my sites, SEO wise and it also gets a lot of good updates, frequently as new, Google stuff comes out, Yoast is in there, updating it and adding new functionality. So, he’s really on top of things, which is good.

Karyn: And his website’s got a bunch of information about search.

Nick: Yeah. He’s an SEO consultant as well, I think, as well as a developer and whatnot, so he’s a pretty handy guy. I’ll have a link in the show next to his stuff too.

Karyn: Right.

Nick: Great. Well, that brings us to the end of the interview. Thanks very much for coming on Karyn, it’s been great having you.

Karyn: Yeah, thank you so much for having me and check out my WordPress Web design services.

Nick: Yep, and where can people do that?

Karyn: At my website, which is deign.massiveempire.me, as in m for mother e for egg.

Nick: Right, right. I’ll have a link in the show notes for that as well. Great, and have a good weekend, Karyn.

Karyn: Thanks Nick.

Nick: See yah. I hope everyone found that interview useful. We talked about the fact that WordPress is great because it’s really user friendly and really easy to use but even if you are going to get a website developed and have your developer take care of it for you, I would still recommend going with WordPress because it’s so flexible. It can grow with your business, as you get bigger and bigger. It can grow, it can be changed. The design can be changed really easily while still keeping your same content and you can move between different designers, different developers if they get out of business or if you’re going to move, if you’ve got to change you can easily switch over to different developers. It’s such a big community of people using it and we didn’t actually mention an interview with [Inaudible 00:26:22] That’s what Karyn does as well, managing WordPress websites ongoing for clients. So, definitely, think about that option if you’re getting a website developed as well.

Also, if you’re interested in learning more about WordPress or even networking with people in Adelaide who also have WordPress websites and are interested in WordPress, there’s been recently a new group started up on Facebook, a Facebook group for WordPress people in Adelaide. Anyone interested in WordPress? I’ll have a link in the show notes, and there’s actually an event coming in about 2 weeks, about mid-November. There’s going to be someone coming down from Queensland presenting some information about WordPress. I’m not sure exactly what’s going to be in there but it should be a fun night anyway. It’s going to be at the Majoran Distillery, which is a recently opened co-working space in Adelaide. So, it should be a really grand event, and if you’re interested in WordPress at all then I suggest you come along, and I’ll see you next week.


Ep#12: 4 Website Usability Tips

4 Website Usability Tips that everyone should implement

In this week’s episode I chat with Sam, a year 10 student from Heathfield High School who has been doing work experience with us at Wicked Cow Marketing. We discuss four tips to improve the usability of your website.

The tips covered are;

  1. Friendly URLs – why are they important
  2. Breadcrumb links – what are they and how they relate to Rich Snippets (discussed in Episode 11)
  3. Sitemaps – the two different kinds and what they are for
  4. Custom 404 Pages – follow this tip to avoid losing website visitors who have already arrived at your site

Mentioned in this episode;

The featured photo this week was taken by Sam outside the Wicked Cow Marketing office in Crafers using an iPhone.

Wicked Cow Marketing Office in Crafers by Sam

[spoiler title=”Click Here for Transcription” open=”0″ style=”1″]

Nick: Welcome back to Episode 12 of the Web Marketing Adelaide Podcast. This week, we’ve got a discussion about website usability tips.

Before we get to that, I just want to give a shout out to Darren Standish. Darren has a business, Property Prosperity and he’s a Property Development Consultant. I’d met Darren at the Flying Solo event we had on Tuesday. The event was a great success. We had I think 21 business owners, which was the biggest event we’ve had so far. Darren came up to me and he said that he’d heard about the event from listening to my podcast last week.

So it was really great to hear that he’d been listening to the podcast and that he’d been able to come along to the event. Had a great discussion with him about his business and some really proactive stuff he’s doing with his marketing, so definitely go check out his website which is propertyprosperity.com.au and I’ll put a link in the show notes as well.

And if anyone’s interested in attending a Flying Solo networking meet-up, it’s for small business owner around South Australia and Adelaide, head to the website webmarketingadelaide.com.au and the show notes for this episode will have a link to the community where you can find out about upcoming events, and also chat with other people, business owners from Adelaide in there.

Now let’s go straight to our discussion.

Welcome back to the Web Marketing Adelaide podcast. I’m your host Nick Morris and this week, we’re talking with a special guest. We have Sam. Sam is a work experience student from Heathfield High School, year 10. He’s been doing work experience with us at Wicked Cow Marketing for the past 2 weeks.

Sam, welcome to the show.

Sam: Hello.

Nick: Thanks for coming on.

Sam: Thanks for having me.

Nick: This week, we’re going to be talking about a topic that Sam’s been researching throughout the week, which is website usability. We’re going to cover four tips, which are sort of basic tips that everyone should include in their websites, all small business owners. Some of them are things you can put together yourself and incorporate yourself and some are things that you’ll probably have to talk to your web developer about, or get a bit of advice from someone and those four tips are going to be: Friendly URL’s, Breadcrumb links, Site Maps and Custom 404 pages. So, let’s get straight into it. Sam, what is a URL?

Sam: A URL is a thing that web browsers use to find certain pages on the internet. You type into your web browser.

Nick: Yep, so that would be something like www.google.com.au, that’s the URL for Google, or www.webmarketingadelaide.com.au which is the URL for our podcast website and what do we mean by friendly URLs, as opposed to just a normal URL?

Sam: Well, often URLs on the internet will be, they’ll contains lots of hard to decipher codes and seemingly random bunches of numbers and things, and a friendly URL is a URL that has, that’s simple and easy to remember and contains words rather than numbers and the words relate to the content on the page that it links to.

Nick: Yep, that’s right. So why do we need the friendly URLs?

Sam: Well, it makes it a lot easier for visitors to your website, if say they want to come back to a certain page, they can type in the URL if it’s easy to remember and…

Nick: Yep, and it’s also good for search engines. They can use the words in the URL to try and understand a bit more what the page is about. If it’s just a bunch of numbers then it’s kind of hard for them to really tell anything about. The thing with a lot of websites, they’re built on what is known as CMS, which is a content management system, it could be something like WordPress or Joomla or these various other proprietary systems that are built by web developers and often, these CMS’s will automatically create URL’s that have lots of these numbers and stuff in there, and it’ll often be www.google.com /? and then a whole bunch of numbers and that could be really long and impossible to remember and kind of annoying to look at.

So often, it will be standard developer, depending on the system, if you’re using something like WordPress, which is what we use for our business website at wickedcowmarketing.com.au and also the website for the podcast. We use WordPress and it’s a simple process to go into the settings, the permalink settings it’s called, and just change it, set it to, usually set it to the URL to appear as the post name and then the name of the post or the name of the page will just appear in the URL. That’s a really easy way to get those key words in there and make it easy to remember like you mentioned Sam.

Alright, now let’s move on to our next point, that’s Breadcrumb links. So what is a breadcrumb link?

Sam: Well, a breadcrumb link is usually located near the top of a page on a website and whenever you go to a new page, breadcrumb link will record which pages you’ve been to and if you want to go back to a page that you’ve previously visited, you can just use the breadcrumb links to click back to the page that you were last on.

Nick: Yep, yep. So it’s a good way of thinking about it is to think about the hierarchy of your website. So for instance if you had an e-commerce website, like a shop where you’re selling things and you might have a category of products like shoes and then you click on maybe like children’s shoes and then children’s sandals or something like that, and then the Bread Crumb path, it’s the idea, it’s sort of like a path.

I think Bread Crumbs, I think it’s loosely related to Hansel and Gretel, where they left a path of Bread Crumb so that they could find their way back. So, the idea being, if you’re on this page, children’s sandals, you’ll see the Bread Crumbs and it’ll have Home, and the next link will be Shoes, which was the page you went to and the next link will we Children’s Shoes, which was the page you went to and the next link will be Sandals. So, then you can go back to wherever you want during that path you went on, to go down, sort of, a different path.

So yes, that’s what Bread Crumbs are all about and that kind of goes to my next question which is why they are useful, which is basically so that you can get back to where you’ve been easily and if you want to go down a different path, as opposed to having to go all the way back to the Start, all the way back to the Home Page and then do it again. Is that right?

Sam: Yep.

Nick: And another thing with Bread Crumbs and Bread Crumblinks, is that if you have them set-up correctly, this requires you to put a bit of code behind the scenes with your Bread Crumbs and your HTML, so you have your web developer help you with this. You can tell Google, hey this is Bread Crumb link over here and then after Google sees that page and sees the other pages with Bread Crumbs, they can put this Bread Crumb links in the search results themselves. So, if you have this internal page such as the one Children’s Sandals and if that comes up in the search results, you can actually have the Bread Crumb links at the bottom of the snippets, it called, which is what’s the result in the search results and that way, people can actually click one of the links in the Bread Crumbs from the search results and go straight to a higher page. This gives you more flexibility, more places for people to sort of visit during your website from the search results because there’d be a bit more chance of understanding what your website’s about. If you remember we talked to Tony McCreath a few weeks ago about Rich Snippets and Semantic Markup and that’s exactly that sort of thing there.

So, let’s move on to our next point which is Site Maps. Now, there’s two different types of Site Maps. What are they, what are the two different types, Sam?

Sam: Well firstly, there’s HTML Site Maps, which are ones that are mainly for users of the website to find their way around, to be able to navigate the website better and usually, it will be its own page and it’ll contain links to all different pages on your website or all the important ones if you have lots and lots of pages on your website. So it can be really good for finding your way around and also the other type is XML Site Maps, which is a special code that is used more for search engines trying to navigate their way through your website and …

Nick: Yep, so the idea XML Site Map is to help Google or help a search engine discover your pages. Now, in general, we’d want to set up the website up in such a way that they don’t need the XML Site Map so they find all the pages by themselves, which that’s how sort of Google finds out what the website’s about. They have special software programs, it’s called Roybots or crawlers often, and they follow the links throughout your website and try to discover all the pages, but if, for some reason, something’s hard to discover or whatever, they can go to that XML site Map and find all of your pages linked there, easier to find. So what’s the best way for someone to go and create a Site Map, Sam?

Sam: Well, an XML Site Map is probably difficult to do by yourself unless you have a lot of programming skills but you can just get on Google and look for a Site Map generator, which does loads of things, so, find one of those and that’s quite easy, actually.

Nick: Yep, that’s what you did.

Sam: Yep.

Nick: And we’re going to be creating an article and a video for this podcast and we’ll put some links and some screen shots in there to show you what that’s about.

Where you want to submit your Site Map, you want to do this anyway, there’s something called Google webmaster tools. This is a place where you can create an account and then you verify it with Google that the person that owns this account owns your website, so you do that by putting a bit of code on the website. You can also do that by using Google Analytics if you’ve got that added already.

This verifies that you own the website and you can make various changes to the website to do with, which location you’re targeting like specifically Australia, or specifically Adelaide versus you could be targeting the US or whatever. You can also submit your Site Map in there, your XML Site Map, so you can actually upload it or if you have it already on your website, you can just provide the link to them, and that’s how you sort of let Google know that this is the sitemap where you need to go to find the new pages, etc.

There are various other things you can do in there by getting statistics, you can get information about incoming links that Google has found. You can get information about areas of, if something goes wrong with your website and you happen to be away somewhere else, in the office or whatever and you’re not aware of it, Google can actually send you an email with your registered email address and tell you it’s having some problem here.

That can include anything from, there’s a large number of areas on your website, sort of indicate something’s wrong, or they could find malware, which is sort a type of virus which can get in your site. So, that’s something you definitely want to go and solve quickly because you don’t want your customers contracting any viruses from your website. So, definitely, absolutely every website should verify their Google Web Master Tools account, get the account, get in there, and get familiar with it. That’s definitely something everyone should do and we’ll have some links to that too.

Now let’s move on to our 4th and last tip, now this is Custom 404 Pages. What is a 404 Page?

Sam: When a user tries to get to a, tries to find a URL, a page on your site that doesn’t exist under your domain, they usually get sent, redirected to a 404 page, which will say, error, file not found or something like that and …

Nick: Yep, so that’s a 404 page and now, most people will probably experience this when you try to go to a website and maybe you found out that you typed in the URL incorrectly or …

Sam: Yeah, that’s usually what the problem is. People misspell something or it’s probably a page that no longer exists.

Nick: Yeah that’s another thing, which also sort of points to the fact that business owners should be careful if they’re changing their pages within their website. If they go and think, okay this page isn’t really useful and we’re just going to remove it and put up the information of this other page.

If you do that, you should always redirect the old URL to the new one or redirect it to somewhere so that people don’t get lost, don’t arrive there. You can’t account for every kind of misspelling in every kind of page and this is the problem, so a good idea is to have a custom 404 Page, right?

Sam: Yes, a custom 404 page is pretty easy to set up as well. There’s a good tool on Google you can use, which is like a 404 widget, which helps you customize your 404 page and put on a bunch of useful applications and things on your 404 page to make it easier for people to get back to a working page on your site instead of people getting a generic 404 message and decide, well the website’s not working, I’ll go ahead and do something else.

Nick: Exactly. So, this is like a really easy change you can make, depending on the system you’re using again, CMS. You can probably do it yourself or get your web developer to help you with it but you could, you’ve done all the work to get these people to come to your website and if they’re landing on a generic 404 page or a standard, not custom, standard 404 page, they’re probably not seeing any links there, they might think, as Sam said that the website’s broken.

So you’ve done all this work to get them there and they might just leave. So, definitely get on top of this 404 page creator or some other way of doing it and then you can put like a search bar in there or you can put some links just to other parts of website so people can sort of get back to the Home page and do a search or something to find the information they’re actually looking for.

So that’s it for this episode. I hope you enjoyed those four tips. That brings us to the end of the episode. Thanks very much Sam, for coming on the show.

Sam: Thank you, Nick.

Nick: It’s been great having Sam for the past two weeks at Wicked Cow Marketing, helping us with various different tasks and hopefully learning a lot.

Sam: Yes it’s been a lot of fun.

Nick: We’ll miss him when he goes back to school next week. Thanks very much Sam and I will the leave the episode there and I’ll see you again next week.


Ep#11: Semantic Markup & Rich Snippets

Semantic markup and rich snippets in the search results in an interview with Tony McCreath.

In episode 11 I speak with Tony McCreath about Semantic Markup and Rich Snippets in the search results. These are things you can do to your website to make it stand out more in the search results and get more clicks. This is the third part of my four part series of interviews with Tony. You can find parts 1 and 2 in episodes 7 and 9.

Covered in this episode;

  • What does semantic markup mean?
  • What are rich snippets?
  • How can rich snippets benefit a website?
  • Is this something regular business owners can implement or will they need the help of a developer?
  • What is the future of rich snippets going to be like IYO?


The featured photo this week is a snap by our Work Experience student Sam taken near our office in Crafers.

Crafers, Adelaide Hills

[spoiler title=”Click Here for Transcription” open=”0″ style=”1″]

Nick: Welcome back to Episode 11 of the WMA Podcast. This week, we’re speaking with Tony McCreath from Website Advantage about semantic mark-up and rich Snippets in the search results. This is my third chat with Tony. The last few episodes you can find my first and second chats with him in Episodes 7 and 9 respectively.

I have to apologize that the sound is a little hard to hear at times because it was very windy when we were recording the interview, we were recording it outside but you should be able to get most of the information fairly easily.

Just before we head to that interview, there’s a heads up that we have for a Flying Solo Small Business Meet up event happening next week on October the 9th on Tuesday. That’s at the Hackney Hotel at 10 a.m. Head to the show notes at webmarketingadelaide.com.au for a link to more information about that, hoping to get quite a few people this time, maybe sort of 10 to 15 or so, so it’s a great opportunity to network with other small business owners in Adelaide. Now, let’s go to that interview.

Alright, welcome back to Web Marketing Adelaide. We’re talking again this week with Tony McCreath from Website Advantage, SEO expert from Adelaide and today, we’re going to be addressing the topic of Semantic Mark up and Rich Snippets. Now, we touched on this a little bit in previous weeks when we talked about Google Plus and overshoot mark-up, but let’s just get started.

First of all Tony, welcome back to the show. Good to have you with us still. So, what does Semantic Markup mean?

Tony: Probably best to define what Semantic means. I’m not a semantic expert but the general idea of semantic is the meaning behind words. So, instead of just seeing a bunch of words, and they are words put together. Semantic is about understanding what the actual sentence is about and the subject matter. So, Semantic Mark-up is a way that you have the ability to actually enhance your website by defining the meaning behind sentences to help Google actually understand what a sentence is about or a paragraph rather than Google just guessing.

A good example, maybe your contact page, Google scrapes content pages to find out the business name, the address, the phone number and Google is kind of clever at that but it’s guessing, it’s looking for a series of numbers. What semantic markup is, you will actually say on that page, this sentence is my business name. This sentence is my business phone number, this is my street address. This is so on, that you can give all this information and you can say the page, as a whole is a definition of your business.

So, you can add all this information, to provide meaning for Google, so that Google doesn’t have to guess, they know and this all leads up to what Google is calling the Knowledge graph. Its pulling all this information together, and finding how they associate, so you might reference another business, so Google knows this is a business linking to another business and this is the author of the business, all these semantic knowledge that Google is pulling together to improve it’s search results.

Nick: And when we talk about semantic mark-up, that’s happening in the code of the page, this isn’t something that people will see on your website, it’s actually happening behind the scenes.

Tony: Yeah it’s hidden, it’s written as part of your HTML. A good source for learning about it is schema.org, which you’ll put a link to. This is the officially endorsed version of semantic mark-up, of Google, Bing, maybe Yahoo if that’s still around, have endorsed. They currently support some forms of mark-up like business names, people, product reviews, videos, and that will enhance in the future.

Nick: And what are rich snippets?

Tony: Rich snippets are enhanced results we talked on an earlier episode at the start about the offered pictures, so that’s a rich snippet, where your mug shot is added to the results, the search results in Google feed. Your normal search results consists of a title and what we call a snippet, which is a paragraph about the page and a link of course. Rich snippets are things like pictures, if it’s a reviewed page, it might show star ratings and the Youtube videos might cover a thumb shot shown on it. Another big one is if you’re branded really well, you might get what we call, site links, which is secondary links within your entry and sometimes that can take up a whole chunk of the search results.

Nick: You might often see this when you make a brand search, and you’ll have links to the about page and the contact page as well as the main website.

Tony: When Google thinks the search is very specifically about a particular website or business, they will give you a very enhanced result.

Nick: So all of these extra things in the search results are all rich snippets?

Tony: Yeah, anything that’s kind of enhancing the result is classed as a rich snippet rather than a normal snippet.

Nick: Right, so how can a rich snippet benefit a website?

Tony: It makes you stand out more. So, your listing may get a little bit more real estate than the one next to you. It also provides more ways for people to actually go to your website, like site links, will have things like people can go straight to your contact page or your product page and it also creates trust. If there’s a picture there, people tend to trust that more than the one next to you, that’s a quite anonymous little normal snippet.

Nick: Yeah. Great. Now, is semantic mark-up and rich snippets, is this something a regular business owner can do on their own or is this something that you really need a web developer to do?

Tony: Most cases, a web developer, and in a lot of those cases, the web developer will have to go to someone and learn how to do it.

Nick: Right, an SEO person.

Tony: It’s enhancing your HTML, so whoever does it has to know the schemer.org stuff and they have to learn an extra language effectively, on how to do it. There are plug-ins on WordPress, and a few content management systems are starting to build it in, but it’s very immature at the moment and hit and miss. So, even if you use the WordPress plug-in, it might not actually work.

Nick: Right, but it’s something that people should think about doing, like it’s worth it?

Tony: I’d say it depends on your business. If you have reviews on your website, having those star ratings will make those reviews look better, although rich snippets are recipes. So, if you’re a cooking website, it’d be really great if you could get a picture of your recipes with I think, it also sums up cooking times and things within the rich snippet. So, if a certain recipes or pictures suits your business, it can be worth setting those up. It’s basically down to what benefits you will personally get from it. All of three are probably one of the easier ones to set up, it’s more of working out your Google Plus account. So, that may be quite an easy one to get going.

Nick: And what is the future of rich snippets going to look like, do you think? Is there an option to keep adding more and more information to the search results, or are they still experimenting?

Tony: They’re always experimenting. I never realized that – hope you can still hear me, the breeze kept blowing away…

Nick: It gets blown away in this lovely Adelaide weather.

Tony: I would say, more as a whole, not just the rich snippets but the search results are revolving all the time. We’ve got the Knowledge graph, which is adding stuff to the side of the results. We’ve got Google shopping, which is adding products information, which look like rich snippets but is a separate system, and they are going to start supporting more types of rich snippets. At the moment in Australia, I don’t think we’re seeing product based rich snippets yet but I believe they have them in America. Same with things like maybe music, more different types of iTunes will start appearing, and the idea is Google gives people a better view of what they’re looking for, a better search experience and again, it means they get more people coming in, clicking on the adverts and in fact, on their adverts are also getting more sophisticated.

It wasn’t long ago that we started seeing pictures in adverts here. If you look at American results, the adverts take up a lot of the search results now and they have everything from maps, reviews, Google Plus segments, the advertising results are getting a lot more sophisticated.

Nick: Yep, and so you’ve mentioned America a few times. America’s a good kind, I guess what’s going to come down in the pipeline to Australia by looking at what the Americans are doing.

Tony: Yeah, you’d probably see the same. If you follow American SEO’s they talk about a lot of stuff and they go, oh we don’t get that yet, and it can be months or years before it actually arrives in Australia, things like the Knowledge graph is probably 6 months before, Google shopping I think just appeared this year and it’s been around for years and years in America and the UK, so, we are a bit behind. It means that if you monitor it, you know what’s coming.

Nick: You know what’s coming, sort of an advanced warning.

Tony: Yeah.

Nick: Great. Well thanks very much for talking to us about semantic mark-up. Did you have anything else to add to that topic?

Tony: No, I think it was covered. You can always do research on it, as I say, schemer.org is the place to go to learn about the technical side of it. Google provides the tool to actually test whether you’ve got it right, so when you get your web developer, you can confirm that they’re doing the right sort of thing and it’s going to get more mature and probably easier for people to do in the future.

Nick: Great. We’re going to be talking to Tony again in the next few episodes about Google shopping and until then, nice having you on the show.

Tony: Cheers, nice to be here.